News Blog

3 min read

July 17, 2026

The viral Bearista sparked a new era for Starbucks merch

TRESSIE LIEBERMAN, GLOBAL CHIEF BRAND OFFICER

For decades, customers have expressed their connection to Starbucks through more than what’s in their cup. It shows up in the mug they reach for every morning, the collectible they keep for years or the small rituals they share with friends and family.

That connection is only getting stronger — and it’s evolving.

Today, customers are looking for products and experiences that reflect who they are and what they love. They want to see their identity, their passions and their creativity come to life through the brands they choose. And that shift is creating real momentum for our merch business.

Two women sit at a pink table, enjoying drinks in colorful cups. A small vase with pink flowers and a pink notebook are on the table.

A collection of Hello Kitty-themed items includes a clear tumbler, a travel mug, a plush toy, and a ceramic mug, all featuring cute designs. The background is a rich red.

As part of our Back to Starbucks plan, we’re focused on being visible, relevant and loved everywhere. Merch plays a critical role in that, extending the Starbucks experience beyond our coffeehouses and creating new, meaningful ways for customers to engage with our brand.

A defining moment came during the holidays last year, when the Glass Bearista™ Cold Cup went viral and sold out in less than a day. That wasn’t just a successful product launch, it was an inflection point. Bearista showed us what happens when we show up at the intersection of coffee, culture and community in a way that feels authentic to our brand. Customers didn’t just buy it, they shared it, celebrated it and made it part of the broader cultural conversation.

And that’s when momentum really accelerated.

Our approach to merch is grounded in what has always made Starbucks special: iconic products, meaningful rituals and real human connection. But we’re also approaching it with a clear point of view, culture isn’t a campaign for us. It’s how we operate, how we innovate and how we build demand every day.

You’re seeing that come to life in the collections we’re launching:

Collaborations with Peanuts, Hello Kitty®, Miffy and Roller Rabbit have connected with customers across generations and markets, showing the power of culturally relevant design to travel globally.
Pink Vibes exceeded expectations on launch day and is on track to be one of our best performing merch collections this year.
Recently, the limited-edition Pink Bearista Glass Cold Cup mostly sold out by 7 a.m. across North America on the day it went on sale — another signal of the demand for highly anticipated, collectible drops.
Later this summer, we’ll launch a collaboration with Dandy Worldwide, a modern streetwear label rooted in individuality and self-expression.

At the same time, we’re expanding how customers access these products. Earlier this year, we launched Starbucks Shop, our new online destination for some of our most unique coffees, merch and apparel. Currently available to Starbucks Rewards members, it will expand to all customers later this year ahead of the holiday season.

What started with a viral Bearista has become something much bigger. It’s a powerful example of how we’re building at the intersection of culture, connection and commerce, creating products customers are excited to carry, share and come back for again and again.

And we’re just getting started.

2 min read

July 15, 2026

12 Starbucks Rewards members win immersive trip to Tokyo for first Global Coffee Experience

Twelve Starbucks Rewards members are heading to Tokyo this fall for the trip of a lifetime.

The winners, selected from across the United States and Canada, get a trip for two to Japan as part of Starbucks first-ever Global Coffee Experience. The new experience for Starbucks Rewards Reserve status members is designed to bring the brand’s most passionate customers closer to the craft, culture and community behind every cup.

A modern coffee roasting facility featuring a large copper roasting machine, wooden counters, and sleek industrial design elements.

The Global Coffee Experience features a coffee-forward itinerary designed to immerse the travelers in the rich culture of Starbucks and Tokyo. The six-day trip includes:

A tour of Starbucks Reserve Roastery Tokyo, offering an inside look at one of the company’s most iconic global destinations, with opportunities to see coffee roasting up close, engage with baristas and discover the craft behind small-lot, premium coffees.

Visits to some of Starbucks most distinctive coffeehouses in Tokyo, where they’ll explore unique design, learn about innovative brewing methods and experience how Starbucks brings local culture to life in each space.

In-depth explorations of Tokyo’s food and culture, from bustling markets and sushi tastings to guided visits through historic neighborhoods and modern landmarks, showcasing the city’s blend of tradition and innovation.

4 min read

July 13, 2026

Starbucks hourly partner rewards going live

The quarterly Best of Starbucks Reward offers new ways for partners to share in the success of the company with up to $1,200 per year, weekly pay and expanded tip options, building on our competitive pay and industry-leading benefits.*

Across North America, green apron partners (employees) are bringing Back to Starbucks to life every day by creating welcoming coffeehouses, delivering consistent experiences and strengthening connections with customers.

Starbucks announced in April that we’d be introducing new ways for eligible partners to earn more through the Best of Starbucks Reward program.*With the fiscal year 2026 fourth quarter now underway, elements of the program are going live. It’s designed to recognize and reward many of the behaviors and contributions that help create a great Starbucks experience every day, from showing up for scheduled shifts and delivering excellent customer service to helping coffeehouses meet key performance expectations.

To support this next phase of the program, we’re also introducing new tools, reporting and expectations designed to provide greater clarity, transparency and accountability across eligible coffeehouses. This will help more clearly identify the rewards that individual partners qualify for at their coffeehouses.

Creating greater clarity around success

Clear expectations are important to our partners. That’s why we’re bringing greater transparency and consistency to how success is measured across our coffeehouses.

What’s changing:

More visibility into Best of Starbucks Reward eligibility
Clearer performance measures, including sales, staffing, inventory and Grow performance
More consistent attendance expectations, supported by a new points system

The goal is to make it easier for partners to understand how coffeehouse success is measured, how rewards are earned and how their contributions support coffeehouse performance.

Today, more than 98% of scheduled shifts are filled on average, and 95% of partners receive their preferred schedules.

Investing in partners

Over the past year, Starbucks has invested in coffeehouses to improve both the partner and customer experience, from staffing and operational improvements to additional leadership support, including the new coffeehouse coach role, while offering industry-leading pay and comprehensive benefits.

The Best of Starbucks Reward program is a way for eligible partners to share in Starbucks success. Collectively, these investments provide the potential for eligible partners to earn an additional 5 to 8% on average, on top of their current compensation.

The opportunity to earn a new quarterly Best of Starbucks Reward worth up to $1,200 per year ($300 per quarter)
Expanded tipping options for customers on top of the digital and in cafe options that exist today (starting July 22)
Weekly pay (starting July 31)

Looking ahead

The progress we’re seeing today is partner-led. With the first quarterly Best of Starbucks Reward period underway for eligible coffeehouses, we’re creating more opportunities to recognize the contributions that help coffeehouses succeed and customers feel welcome. The Best of Starbucks Reward program, together with continued investments in partners, is helping strengthen a culture where great work is recognized and success is shared.

*This Best of Starbucks Reward, weekly pay and expanded tip options, at the approximately 5% of U.S. locations where partners have a union, will be subject to collective bargaining as required by federal law. 

3 min read

July 9, 2026

How Starbucks partners strengthen communities through Neighborhood Grants across all 50 states and in every Canadian province

Kelly Goodejohn, executive director of The Starbucks Foundation and chief sustainability and social impact officer

At Starbucks, serving our communities has always been part of our ethos.

Every day, our partners (employees) create connections in coffeehouses across North America. They get to know their customers by name, build relationships in their neighborhoods and see firsthand the needs and opportunities that exist in the communities they serve.

That’s why the Neighborhood Grants program is so meaningful.

This year, Starbucks partners helped inform more than $4 million in grants to over 2,700 local nonprofits and charities across North America. Since 2019, The Starbucks Foundation has awarded more than 19,000 Neighborhood Grants, investing over $30 million in organizations that are strengthening communities every day.

What makes this program unique is that it starts with our partners.

Each year, partners nominate local organizations they believe are making a meaningful difference. Often organizations they know firsthand through partner engagement like volunteering or personal giving. They share why these organizations matter to them personally and how they make an impact in their communities. Those nominations help The Starbucks Foundation identify and support organizations addressing some of the most pressing local needs.

The causes are as diverse as the communities our partners serve. From hunger relief, family support and youth empowerment, to addressing homelessness, promoting environmental stewardship and building community connections, these organizations are strengthening our communities.

I’ve always been inspired by how many of these nominations are influenced by personal experiences, volunteer work or relationships built through everyday interactions in our coffeehouses. By giving partners a voice in the process, we’re able to support causes that matter deeply to them and are making a meaningful impact.

When I look at the thousands of organizations that have received Neighborhood Grants over the years, I see more than funding. I see the collective impact of our partners.

That’s the power of this program. When we invest in our partners, they help strengthen their communities and deepen the impact of our community coffeehouses in local neighborhoods.

Congratulations to all the local nonprofits and charities that received a grant, and to the partners who nominated and engage with them throughout the year.

3 min read

July 2, 2026

How cold foam is bringing new flavors into coffee at Starbucks

Dana Pellicano, senior vice president, global product experience

Fruit flavors are showing up across more of the Starbucks menu than ever before — and increasingly, they’re finding their way into coffee.

Since late 2024, more than 60% of new beverages have featured a fruit flavor, reflecting customers’ growing interest in exploring new tastes and combinations.

The creation and popularity of cold foam is allowing for more flavor exploration across all beverages, from coffee to tea and Refreshers.

The shift is happening alongside a broader expansion of flavors across the Starbucks menu — from the return of raspberry and mango to newer additions like banana and coconut. Starbucks has also continued to expand flavor choices for customers with offerings like pistachio and lavender, alongside classics such as vanilla, hazelnut and brown sugar.

Three tall glasses of iced beverages are displayed on a marble surface. The left glass contains a green drink topped with foam, the center glass has a dark iced drink, and the right glass features a light-colored iced beverage with foam.

Cold foam keeps evolving

Customers embraced cold foam for the creamy texture it adds to cold beverages. Today, it has become one of the most popular ways customers personalize their drinks, accounting for roughly one-third of beverage customizations.

Originally introduced in 2014, cold foam built on Starbucks long history of handcrafted foam found on hot beverages like lattes and cappuccinos, and brought a new silky smooth texture to cold beverages.

As cold foam has evolved, so has the role it plays in the beverage experience. Beyond texture, it has become a new way for customers to add flavor to their favorite coffee beverages.

Bringing new flavors into coffee

Its light, velvety taste makes it particularly well-suited for layering flavor into coffee while allowing the coffee itself to remain the star — making cold foam an approachable way to layer flavor onto cold brew, iced coffee and espresso beverages.

As fruit flavors have expanded across the Starbucks menu, customers have increasingly incorporated them into coffee through cold foam. The volume of fruit-flavored cold foams has more than doubled this fiscal year, and Strawberry Cream Cold Foam is now among Starbucks top five cold foam flavors.

Inspired by customer creativity

As customers continue to explore new flavors and combinations, cold foam is one more way for customers to customizing their cold coffee order.

Whether inspired by a favorite Refresher®, tea or seasonal drink, customers continue finding new ways to personalize their beverage.

As customers continue tasting new flavors and combinations, those preferences will shape how Starbucks thinks about future beverage innovation. From expanding flavor choices to exploring new textures, customer creativity continues to inspire what’s next. Cold foam has shown how a single addition can unlock new flavor possibilities — giving customers even more ways to enjoy and personalize their Starbucks experience.

6 min read

July 1, 2026

Starbucks 2025 Impact Report: progress, investments and results across coffee, opportunity, community and environment

kelly goodejohn, chief sustainability and social impact Officer

From 100 million coffee trees distributed to 16 million meals; the report outlines how Starbucks made a measurable impact — and the work that continues.

For more than 50 years we’ve believed in the power of business to make a positive impact, and our teams work every day to translate that idea into action.

Today we’re publishing our latest Impact Report, reflecting the progress made and lessons learned during our 2025 fiscal year. It was a year of significant progress. This includes achieving several ambitious multi-year goals, in some cases ahead of schedule.

We know that creating a lasting impact takes time and sustained effort. The progress we made this year builds on the investments we have made over recent years. For example, to date, we have invested $200 million in coffee sustainability, more than $325 million in renewable energy projects, $50 million in anchor investments in two WaterEquity funds to increase access to clean water and over $100 million in our FoodShare hunger relief program.

I’m proud of the work done every day by thousands of Starbucks partners (employees) who contribute to our impact. And I’m grateful to the broader community — including farmers, suppliers and the non-profits we work with. This report reflects our collective hard work.

Our approach to making positive impact is grounded in building the long-term resilience of our business, maintaining clear accountability and focusing on making a meaningful difference:

Coffee: Supporting the future of coffee and the farmers who grow it — addressing both economic and environmental challenges.
Opportunity: Providing great jobs with great benefits, and career opportunities where partners can grow and thrive.
Community: Caring for the neighborhoods we serve from our coffeehouses.
Environment: Working to reduce our environmental impact.

Here are a few highlights from this year’s report:

Achieved our multi-year goal of donating 100 million coffee trees grown from varietals selected for performance in climate-adverse conditions.
Completed deployment of over $100 million in financing through our Global Farmer Fund, helping smallholder coffee farmers to address financial challenges.
With this year’s work, we’ve now reached more than 700,000 people in coffee-growing communities with improved access to water and sanitation.
Expanded paid parental leave to up to 18 weeks for our U.S. retail partners reinforcing Starbucks leadership in pay and benefits.
Helped 2,800 Starbucks partners graduate debt-free with a four-year degree from Arizona State University through the Starbucks College Achievement Plan this year, joining over 14,000 who went before them (and as of May 2026 nearly 20,000 partners have graduated through the program).
Donated over 16 million meals in the U.S. and Canada through our FoodShare program this year alone, and nearly 122 million since we began the program, made possible by the hundreds of thousands of partners who support the program every day.
Reduced Scope 1 and 2 market-based greenhouse gas emissions by 17% relative to FY19. Continued to meet 100% of electricity needs for company-operated coffeehouses worldwide (excluding China) through renewable energy, including a mix of power purchase agreements, renewable energy certificates and direct investments.
In September 2025, Starbucks was recognized for its work in market innovation with a 2025 Green Power Leadership Award presented by the Center for Resource Solutions.
Announced a 233 GWh/year, 15-year solar Power Purchase Agreement (PPA) that, alongside renewable energy, is expected to provide ongoing financial support to strengthen workforce development and diversified land use.
Verified more than 13,000 coffeehouses for energy, water and waste reduction practices, exceeding our 2025 goal of 10,000 coffeehouses.
Increased the rate of reusable cup use in coffeehouses by 77% when customers choose to sit and stay in our cafes.
In February, 2026, polypropylene cold cups achieved a Widely Recyclable designation from How2Recycle® in the U.S. signaling expanded access to curbside recycling nationwide, a major milestone achieved through collaboration with recyclers, municipalities and industry partners.

We’ve made real progress, even as we recognize it doesn’t always move in a straight line. What we do next is shaped by the broader, evolving landscape and what we continue to learn from our work with external partners and systems.

Our sustainability goals

I’m excited to highlight our sustainability goals which are outlined in this year’s report, and which guide our work. Through our nine current goals, we aim to:

Source our coffee from farms and supply chains that meet C.A.F.E. Practices standards.
Distribute 50 million coffee trees selected based on their performance in climate-adverse conditions by the end of 2040.
Support 100,000 coffee farmers in our supply chain in adopting regenerative agriculture practices by the end of 2040.
Design 100% of Starbucks customer-facing packaging to be reusable, recyclable or compostable by the end of 2030.
Reduce virgin plastics in all packaging by 5% by the end of 2030 vs FY19, and utilize 25% recycled content in our packaging, dependent on recycled content availability.
Empower 5 million people through community-driven solutions through water, sanitation, and hygiene (WASH) by the end of 2030.
Support 100% of company-owned operations globally with renewable electricity — through a mix of power purchase agreements, renewable energy certificates, and direct investments.
Pursue deforestation- and conversion-free status for strategically sourced coffee and cocoa by the end of 2026.
Achieve 50% absolute reduction in scope 1, 2 and 3 greenhouse gas (GHG) emissions, representing all of Starbucks direct operations and value chain, by the end of 2030, using FY19 as our baseline.

Our Back to Starbucks strategy has led us to sharpen our focus and prioritize our work across every aspect of our business. We took a fresh, comprehensive look at our sustainability goals, based on what we’ve achieved and what we’ve learned, and embedded the work into the business units to promote continued accountability among senior leaders for achieving our goals.

With respect to the goal on greenhouse gas reduction (Goal #9), we are actively reassessing this goal while we evaluate the implications of emerging regulations, ongoing updates to relevant standards, and other developments, and will share updates soon. We intend to continue to take action designed to manage our greenhouse gas emissions across our operations and supply chains, and to transparently report on our progress.

Looking forward

FY25 gave us a lot to be proud of and reinforced that lasting impact takes focus, partnership and accountability. I’m grateful to our Starbucks partners, customers and non-profit partners for helping move this work forward. As we look ahead, we’ll remain focused on where Starbucks can make a meaningful impact, continue building on this progress and share updates along the way.

Forward-looking statements

Certain statements contained herein, including our sustainability goals are forward-looking statements within the meaning of applicable securities laws and regulations. By their nature, forward-looking statements involve risks, uncertainties and other factors (many beyond our control) that could cause our actual results to differ materially from these statements, our historical experience or our current expectations or projections. These statements should be considered in conjunction with cautionary statements and risk factor discussions in our latest impact report and our filings with the U.S. Securities and Exchange Commission, including our most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. Starbucks assumes no obligation to update any of these forward-looking statements or information, which speak only as of the date hereof.

3 min read

June 23, 2026

Starbucks launches nationwide hiring of coffeehouse coaches to strengthen U.S. retail leadership

When Starbucks announced plans to introduce a new retail leader role at its Leadership Experience in Las Vegas last June, the announcement brought the gathering of more than 14,000 of the company’s coffeehouse leaders to their feet.

Now after a successful pilot across 62 U.S. coffeehouses, Starbucks has begun the national rollout of coffeehouse coach hiring. More than 300 roles are expected to be filled in the next month, with thousands more by the end of the calendar year.

The announcement marks progress in the company’s goal of doubling coffeehouse leadership in most U.S. coffeehouses next year, supporting career growth for partners and providing stable leadership in coffeehouses, which will drive more consistent performance in the business. Starbucks is also committed to fill 90% of retail leadership roles internally.

A new approach to coffeehouse leadership

The coffeehouse coach is a full-time leadership role that supports the coffeehouse leader in managing operations across more dayparts, developing partners in real-time and creating greater consistency throughout the coffeehouse experience. It also serves as a clear first step into leadership, with the opportunity for hourly baristas to advance into an entry-level leadership role within an average of two to three years, with increased base pay, larger bonuses and a guaranteed full-time schedule.

This role addresses a longstanding challenge with the traditional single-manager model in retail: consistently delivering the level of leadership and coaching partners and customers expect.

From pilot to results

Early results from a coffeehouse coach pilot across 62 locations in six markets this year show that stronger leadership is already unlocking partner growth, improving customer experiences and driving more consistent business performance. Key findings:

Pilot locations showed a positive relationship between expanded leadership coverage across dayparts and improved coffeehouse execution.
More than 90% of pilot coffeehouse coach roles filled were internal promotions, reinforcing commitment to internal hiring.
Leaders gained capacity for key planning and partner development tasks, and felt more comfortable being able to disconnect outside of working hours.
Hourly partners felt more supported and prepared, leading to stronger, more consistent customer connection.

“Serving as a coffeehouse coach has expanded my perspective on leadership and career growth at Starbucks. The role has allowed me to strengthen my coaching skills, build deeper connections with partners and contribute to a more consistent store experience. It has shown me the meaningful impact leadership can have on both team culture and operational success.” -Tim L., coffeehouse coach, Rio Grande Valley, Texas

“The biggest impact I’m seeing is my partners have the support they need across all dayparts where the coffeehouse coach ensures the store is providing the best customer and partner experience.” -Melissa C., coffeehouse leader, Rio Grande Valley, Texas

Making Starbucks the best job in retail

From the goal of hiring 90% of retail leaders from within to the expansion of the coffeehouse coach role, Starbucks continues to invest in more accessible pathways to leadership. Combined with industry-leading benefits like 100% upfront tuition coverage through the Starbucks College Achievement Plan, these efforts support partners at every stage of their careers.

Together, they are helping make career growth more visible and attainable, while strengthening day-to-day support across Starbucks coffeehouses — advancing the company’s long-term investment in retail leadership.

1 min read

June 22, 2026

Meet the Starbucks Pink Bearista Glass Cold Cups: a Pink Drink-inspired collectible coming in July

This summer, we’re bringing back the Bearista Glass with a twist — a bright, Pink Drink–inspired look to bring the feel-good vibes and energy to the summer.

The limited-edition Pink Bearista™ Glass Cold Cups will be arriving in select Starbucks coffeehouses on July 13.

A person holds a cute bear-shaped Starbucks cup with a strawberry straw. They wear a pink hat and a pink top, with a blue sky in the background.

A person holds a pink bear-shaped cup topped with a strawberry straw, wearing a light-colored cap with "Starbucks" on it.

Part of the broader Pink Drink merchandise collection, the new Pink Bearista™ Glass Cold Cup wears an adorable hat and has a strawberry straw topper, making it unbearably cute. Inspired by the customer-favorite Pink Drink and designed to bring a playful, seasonal touch, it’s styled to feel bright, playful and unmistakably Starbucks.

Early access for Starbucks Reserve members on July 9

Starbucks Rewards Reserve members will get early access starting July 9 through the Starbucks Shop, Starbucks new online shop where customers can find unique merchandise, coffees and even sign up for a coffee subscription. The Pink Bearista™ Glass Cold Cup then launches in select coffeehouses across the U.S., Canada, Asia Pacific, Europe, Middle East and North Africa on July 13 while supplies last. Each customer will have a two-item purchase limit in coffeehouses.

2 min read

June 11, 2026

Starbucks reopens its historic Pike Place store, reimagined as an immersive coffee experience

Starbucks story began in 1971 from a narrow storefront at Seattle’s Pike Place Market. Inside, the air was filled with the aroma of fresh-roasted coffee beans from around the world, as beans were hand-scooped by coffee experts into wax paper bags for customers to brew at home. And even since then, the space has evolved (an espresso bar was added in 1987).

That dedication to coffee and human connection has remained at the heart of the experience, even as the store has welcomed millions of visitors from around the world.

Today, Pike Place is welcoming visitors after a short closure for renovations and building on its legacy with a renewed focus on connection, craft and storytelling to create an even more personal and welcoming experience for customers and partners.

A woman in a brown apron stands at an open green door, smiling and waving. The background features shelves with products and a sign reading "1912.

Shelves display various Starbucks merchandise, including bags of 1971 Roast coffee, mugs, and a pour-over set, with a sign reading "Windows to the Past.

A Hub for Culture, Community and Coffee

Visitors are invited to explore the space during a dedicated reservation time, creating more room to engage with the environment and the partners (employees) who bring it to life. From a curated menu of handcrafted beverages to guided moments of coffee discovery, the new experience reflects the energy and history of Seattle while welcoming customers in a more intentional and immersive way.

A barista pours hot water from a metal kettle into multiple coffee drippers filled with ground coffee, smiling as she works.

At the heart of the Pike Place Experience are Starbucks partners – bringing each visit to life as storytellers, guides and educators, and creating moments of connection throughout the space.

Partners here continue to craft beverages behind the bar, while also taking on expanded roles as brand and cultural ambassadors – hosting experiences and working toward formal certification as official Pike Place Market and City of Seattle tour guides.

Customers will discover a thoughtfully curated menu that honors Starbucks heritage, alongside exclusive merchandise available only at the original Starbucks store in Pike Place Market.

A Continued Commitment to Seattle

As Seattle enters a busy season of summer tourism and the World Cup, this next chapter for Starbucks original store reflects an ongoing commitment to the place where Starbucks began and to the customers and communities it continues to serve.

As the doors reopen, Starbucks invites customers to step inside, slow down and experience this store not just as a place to visit – but as a place to connect.

3 min read

June 10, 2026

Starbucks brings soccer fans together with limited-edition, reusable cup sleeve giveaway and global celebrations

As fans around the world gather to cheer on their national teams, Starbucks is celebrating the role coffee and connection play in these shared moments.

The world’s coffee cup is getting a new sleeve

On June 11, customers who order a beverage of any* size, including brewed coffee and brewed tea, at participating Starbucks coffeehouses in the U.S. will receive a free, limited-edition U.S. cup sleeve, while supplies last. Inspired by the captain’s armband, the red, white and blue sleeve celebrates global fandom and the unifying power of the game.

A clear cup filled with iced coffee, featuring swirling cream, is wrapped in a black and red Starbucks sleeve.

This activation taps into the unique global energy of moments like these, when fans show up for their teams across countries and time zones, and everyday rituals feel more connected and meaningful. Starbucks community coffeehouses are an extension of that shared experience, bringing people together and creating spaces where connection and collective enthusiasm come to life.

Local coffeehouses, global connection

Around the world, starting June 10, Starbucks will celebrate the global game in more than 30 markets, hosting fan gatherings and giving away locally inspired captain cup sleeves in select coffeehouses, while supplies last. These gatherings and giveaways are designed to foster connection and bring the excitement of the game into coffeehouses in ways only Starbucks can.

In several markets, including England and Scotland, Starbucks coffeehouses will host nationwide cup sleeve giveaways with purchase of a beverage for one day only on June 11, while supplies last.

Meet the new sports-themed Bearista Cup, inspired by the global game

Starbucks is also introducing a new Bearista Cup featuring a soccer-themed hat, available at participating coffeehouses across Canada, Latin America and the Asia Pacific region. It’s available in the U.S. online only at the Starbucks Shop starting June 11 for Starbucks Rewards Reserve tier members, while supplies last.

The new drinkware taps into the excitement of the moment and celebrates fans around the world.

A moment for fans and coffee lovers

NYC visitors at the Starbucks Reserve coffeehouse inside the Empire State Building can step into larger‑than‑life moments celebrating the global game. On the lower‑level Tasting Room & Experiences lounge, guests will find an oversized soccer Bearista cup and a full installation of captain‑themed coffee sleeves.

Whether fans are stopping by Starbucks as part of a pregame ritual or gathering with friends to cheer on a favorite team, Starbucks is proud to be part of the local communities and everyday moments that connect us all.

Four people pose with a large, bear-shaped statue wearing a soccer-themed Starbucks hat and scarf. The background features hexagonal patterns and green accents.

A person is holding a Starbucks coffee cup with a colorful sleeve featuring a design in red and blue. The background is blurred, suggesting an outdoor setting.

*Excludes bottled water, ready-to-drink beverages and alcohol.

News Blog

The world’s coffee cup is getting a new sleeve

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