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News Blog

4 min read

July 28, 2026

Exploring the future of refreshment with Sparkling Refresher and Spritz

Dana Pellicano, senior vice president, global product experience

At Starbucks, innovation starts with listening to customers and partners (employees) and exploring new ways to evolve the Starbucks experience. As consumer interest in refreshment and sparkling beverages continues to grow, particularly in the afternoon, we’re testing new beverage experiences to better understand customer demand. 

Beginning July 28, we will launch a small market test for handcrafted, sparkling refreshment beverages in approximately 100 coffeehouses across Austin and San Antonio and St. Louis. The test will evaluate customer demand, operational execution and the role sparkling beverages could play in our long-term refreshment strategy, while supporting our focus on menu innovation and afternoon growth. 


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Three iced beverages in clear cups with the Starbucks logo. The drinks are vibrant pink, red, and green, filled with ice.


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Building on the success of Starbucks Refreshers, we are extending a platform that has already demonstrated strong customer appeal. And we are also introducing the Starbucks Spritz Collection which brings together real fruit with coffee, tea or lemonade.

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Participating coffeehouses will offer the following sparkling versions of Starbucks Energy Refreshers, as well as the classic version:  

  • Super Mango Energy Refresher: All in on mango with a handcrafted blend of bold mango flavors, balanced by bright lemonade and refreshing dragonfruit, hand-shaken with ice, real dragonfruit pieces and topped with sparkling water for a light taste and refreshing finish. 
  • Sparkling Mango Dragonfruit Lemonade Energy Refresher: A sparkling blend of mango and dragonfruit flavors, vibrant lemonade and real dragonfruit pieces for a bright, tropical sip.  
  • Sparkling Mango Strawberry Lemonade Energy Refresher: Sweet mango and juicy strawberry flavors come together with lemonade and sparkling water, hand-shakes with real strawberry pieces.
  • Sparkling Strawberry Açaí Lemonade Energy Refresher: Sweet strawberry and açaí flavors are paired with lemonade and sparkling water, finished with real strawberry pieces for a bright, refreshing sip.  

The Starbucks Spritz Collection includes: 

  • Sparkling Cold Brew Sour Spritz: A sparkling fusion of coffee and citrus flavors, crafted with cold brew, lemonade, classic syrup and light bubbles, served over ice for a bright, uplifting sip. 
  • Strawberry Sunset Spritz: A sparkling fusion of real strawberry purée, lemonade, green tea, and light bubbles, served over ice for a bright, juicy sip. 
  • Golden Peach Spritz: A sparkling fusion of peach and citrus flavors, handcrafted with real peach fruit purée, lemonade, Passion Tango® tea and light bubbles, served over ice for a bright, juicy finish. 
  • Strawberry Matcha Spritz: A sparkling combination of real strawberry purée and sweetened matcha, served over ice for a bright, refreshing sip. 
Two clear cups filled with colorful iced beverages are displayed. The left cup contains a pink drink with ice and fruit pieces, while the right cup features a yellow-orange drink topped with cream and fruit. Both cups have the Starbucks logo prominently displayed.

Together, these beverages showcase the versatility of the sparkling platform, spanning fruit-forward refreshment, tea-based beverages and coffee innovation, offering handcrafted beverages that are uniquely Starbucks. 

The test builds on more than a decade of refreshment innovation at Starbucks, beginning with the launch of Starbucks Refreshers beverages in 2012. Since then, the platform has grown to include customer-created favorites like the Pink Drink, seasonal flavors, texture additions like raspberry-flavored pearls, and the most recent innovations such as customizable Energy Refreshers and Blended Refreshers.  

Today, Refreshers is a $2 billion platform for Starbucks in U.S. company-operated coffeehouses, and new additions continue to drive new occasions and expand customer usage throughout the day. Sparkling beverages represent the next step in creating even more ways for customers to enjoy the category Starbucks helped pioneer. 

2 min read

July 27, 2026

Starbucks and Delta bring back member-favorite way to earn miles

Starbucks and Delta are bringing back a fan-favorite way for members to turn their Starbucks runs into future travel.

Starting Aug. 5, linked Starbucks Rewards ® and Delta SkyMiles ® members will earn 1 mile per $1 spent at participating Starbucks coffeehouses. The update brings back a simple and intuitive way to earn rewards, making it easier for members to see their Starbucks purchases add up to their next memorable trip with Delta.

Fly. Sip. Earn. Repeat.

Since launching their loyalty partnership in 2022, Starbucks and Delta have given members the opportunity to turn coffee into travel. Now, Starbucks runs get members closer to their next adventure with miles earned for eligible Starbucks purchases. To be eligible, linked members must have flown a qualifying Delta flight within the previous 12 months.


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Even if it’s been a while since linked members took a flight, linked members will have a one-time grace period on eligibility to earn through Oct. 5, 2026.

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Double Stars on Delta travel days

Double Stars on Delta travel days are here to stay! Whether picking up their favorite drink before heading to the airport or grabbing coffee along the way, eligible linked members can also continue to earn Double Stars on Starbucks purchases made on days they have a scheduled Delta flight.

Exclusive offers and experiences

Beyond everyday earning, linked members will continue to get special access to exclusive events, limited-time offers and drops they won’t want to miss – all because their accounts are linked.

How to get started:

  1. Join Starbucks Rewards and Delta SkyMiles, if not already a member.
  2. Link accounts at deltastarbucks.com.
  3. Starting Aug. 5, eligible linked members can earn 1 mile per $1* spent at Starbucks.*

Treat yourself

To celebrate, customers can enjoy the Delta and Starbucks secret menu drink that tastes like Delta’s iconic cookie. Here’s how to order:

Grande Iced Brown Sugar Oatmilk Shaken Espresso

(+) Line the cup with caramel sauce
(+) 1 pump of Chai
(+) Extra cinnamon powder

*Excludes taxes, gratuities, gift cards, and alcoholic beverages. Miles can only be earned by flight-active SkyMiles members who have flown a qualifying Delta here flight within the previous 12 months. Newly linked members are eligible to earn for the first 12 months and will need to take a qualifying Delta flight to continue earning beyond that date. For full terms & conditions visit deltastarbucks.com

2 min read

July 23, 2026

How do Starbucks benefits compare to other retailers? An Aon study has answers

Every year, more than one million people apply to work at Starbucks. A big reason why is the company’s longstanding commitment to investing in partners who wear the green apron.

That commitment is reflected in the results of Aon’s 2025 Benefits Index analysis, which found that Starbucks provides more valuable benefits to retail hourly partners than any of the more than 60 U.S. companies included in the study, including Fortune 200 and Fortune 500 companies. Aon, one of the world’s leading global benefits and workforce consulting firms, found Starbucks ranks above average across every major benefit category.

Starbucks offers unique benefits for partners, including company stock, comprehensive healthcare, tuition coverage, paid parental leave, and competitive pay.
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How Starbucks benefits compare to other retailers

In an industry where benefits are often limited by hours, tenure or role, Starbucks has spent decades building a benefits package that looks fundamentally different than most retailers. In 1988, Starbucks became one of the first major retailers to offer healthcare benefits to both full- and part-time employees. Today, eligible partners working just 20 hours per week on average can access comprehensive benefits designed to meet their needs throughout their careers and lives.

What benefits do Starbucks partners receive

From medical, dental and vision coverage to up to 18 weeks of paid parental leave, company stock grants and the most comprehensive education benefits in retail with 100% upfront tuition coverage, Starbucks meets partners with relevant benefits through life’s most important moments. Whether caring for their families, investing in their future or pursuing personal goals, full- and part-time partners have access to benefits that help meet their needs at Starbucks and beyond.

Why Starbucks invests in partner benefits

Great customer experiences begin with partners who feel cared for and are empowered to grow.

That’s why whether a partner is pursuing a college degree, growing their family, planning for the future or building a long-term career, Starbucks provides meaningful benefits that help partners thrive. It’s a reason more people choose to work at Starbucks, stay with the company longer, and build careers here. Today, nearly 95% of partners are receiving their preferred schedules, Starbucks turnover rates are among the lowest in the industry––nearly half––and partner retention is at its highest.

Learn more about Starbucks benefits

Explore these benefits available to eligible Starbucks partners and more at Partner Page.

2 min read

July 20, 2026

Unicorn Frappuccino Blended Beverage makes its magical return for one weekend only, starting August 15

The legendary Unicorn Frappuccino® blended beverage will return to Starbucks coffeehouses around the world for one magical weekend to close out the summer starting August 15.   

We’re unlocking the Starbucks vault and bringing back the original 2017 Unicorn Frappuccino® blended beverage recipe. The fan-favorite sweet and tart blend of creamy mango flavors, tangy blue drizzle, whipped cream, and pink and blue topping is back exactly as remembered. A swirl of the cup reveals color-changing enchantment and a transformation of flavors.

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Unicorn Frappuccino weekend is even more magical when you join the fun. Break out of your brightest colors, sparkles and most whimsical accessories, and come dressed as your best unicorn-inspired self. Whether you’re going all out or adding a touch of shimmer, we can’t wait to see how you celebrate the return of this legendary beverage.

We’re ready to welcome customers with added support in coffeehouses to keep the magic flowing all weekend long. To support demand, the Unicorn Frappuccino will be available in one size, grande (16 oz), with limited customizations.

The vibrant beverage, which became a viral sensation in 2017 (and popped up earlier this year at Coachella Music Festival) will be coming to Starbucks Coffeehouses across the United States, Canada, Mexico, Asia Pacific, Europe, Middle East and North Africa.

3 min read

July 17, 2026

The viral Bearista sparked a new era for Starbucks merch

TRESSIE LIEBERMAN, GLOBAL CHIEF BRAND OFFICER

For decades, customers have expressed their connection to Starbucks through more than what’s in their cup. It shows up in the mug they reach for every morning, the collectible they keep for years or the small rituals they share with friends and family. 

That connection is only getting stronger — and it’s evolving. 

Today, customers are looking for products and experiences that reflect who they are and what they love. They want to see their identity, their passions and their creativity come to life through the brands they choose. And that shift is creating real momentum for our merch business. 

Two women sit at a pink table, enjoying drinks in colorful cups. A small vase with pink flowers and a pink notebook are on the table.


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A collection of Hello Kitty-themed items includes a clear tumbler, a travel mug, a plush toy, and a ceramic mug, all featuring cute designs. The background is a rich red.


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A festive display features a decorated Christmas tree with colorful ornaments and a variety of wrapped gifts in vibrant patterns, arranged at its base.


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A person in a pink outfit holds a pink bear-shaped cup with a strawberry lid, featuring a Starbucks logo. The background is outdoors with greenery.


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A hand holds a colorful water bottle with travel-themed stickers, against a beach backdrop. The bottle features a pink lid and green base.


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A male and a female sitting down smiling with cups in their hands for Starbucks and Peanuts collaboration


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As part of our Back to Starbucks plan, we’re focused on being visible, relevant and loved everywhere. Merch plays a critical role in that, extending the Starbucks experience beyond our coffeehouses and creating new, meaningful ways for customers to engage with our brand. 

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A defining moment came during the holidays last year, when the Glass Bearista™ Cold Cup went viral and sold out in less than a day. That wasn’t just a successful product launch, it was an inflection point. Bearista showed us what happens when we show up at the intersection of coffee, culture and community in a way that feels authentic to our brand. Customers didn’t just buy it, they shared it, celebrated it and made it part of the broader cultural conversation.  

And that’s when momentum really accelerated. 

Our approach to merch is grounded in what has always made Starbucks special: iconic products, meaningful rituals and real human connection. But we’re also approaching it with a clear point of view, culture isn’t a campaign for us. It’s how we operate, how we innovate and how we build demand every day. 

You’re seeing that come to life in the collections we’re launching: 

  • Collaborations with Peanuts, Hello Kitty®, Miffy and Roller Rabbit have connected with customers across generations and markets, showing the power of culturally relevant design to travel globally. 
  • Pink Vibes exceeded expectations on launch day and is on track to be one of our best performing merch collections this year. 
  • Recently, the limited-edition Pink Bearista Glass Cold Cup mostly sold out by 7 a.m. across North America on the day it went on sale — another signal of the demand for highly anticipated, collectible drops. 
  • Later this summer, we’ll launch a collaboration with Dandy Worldwide, a modern streetwear label rooted in individuality and self-expression. 

At the same time, we’re expanding how customers access these products. Earlier this year, we launched Starbucks Shop, our new online destination for some of our most unique coffees, merch and apparel. Currently available to Starbucks Rewards members, it will expand to all customers later this year ahead of the holiday season. 

What started with a viral Bearista has become something much bigger. It’s a powerful example of how we’re building at the intersection of culture, connection and commerce, creating products customers are excited to carry, share and come back for again and again. 

And we’re just getting started.

2 min read

July 15, 2026

12 Starbucks Rewards members win immersive trip to Tokyo for first Global Coffee Experience

Twelve Starbucks Rewards members are heading to Tokyo this fall for the trip of a lifetime.

The winners, selected from across the United States and Canada, get a trip for two to Japan as part of Starbucks first-ever Global Coffee Experience. The new experience for Starbucks Rewards Reserve status members is designed to bring the brand’s most passionate customers closer to the craft, culture and community behind every cup.

A modern coffee roasting facility featuring a large copper roasting machine, wooden counters, and sleek industrial design elements.
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The Global Coffee Experience features a coffee-forward itinerary designed to immerse the travelers in the rich culture of Starbucks and Tokyo. The six-day trip includes: 

  • A tour of Starbucks Reserve Roastery Tokyo, offering an inside look at one of the company’s most iconic global destinations, with opportunities to see coffee roasting up close, engage with baristas and discover the craft behind small-lot, premium coffees. 
  • Visits to some of Starbucks most distinctive coffeehouses in Tokyo, where they’ll explore unique design, learn about innovative brewing methods and experience how Starbucks brings local culture to life in each space. 
  • In-depth explorations of Tokyo’s food and culture, from bustling markets and sushi tastings to guided visits through historic neighborhoods and modern landmarks, showcasing the city’s blend of tradition and innovation. 
4 min read

July 13, 2026

Starbucks hourly partner rewards going live

The quarterly Best of Starbucks Reward offers new ways for partners to share in the success of the company with up to $1,200 per year, weekly pay and expanded tip options, building on our competitive pay and industry-leading benefits.* 

Across North America, green apron partners (employees) are bringing Back to Starbucks to life every day by creating welcoming coffeehouses, delivering consistent experiences and strengthening connections with customers. 

Starbucks announced in April that we’d be introducing new ways for eligible partners to earn more through the Best of Starbucks Reward program.*With the fiscal year 2026 fourth quarter now underway, elements of the program are going live. It’s designed to recognize and reward many of the behaviors and contributions that help create a great Starbucks experience every day, from showing up for scheduled shifts and delivering excellent customer service to helping coffeehouses meet key performance expectations. 

To support this next phase of the program, we’re also introducing new tools, reporting and expectations designed to provide greater clarity, transparency and accountability across eligible coffeehouses. This will help more clearly identify the rewards that individual partners qualify for at their coffeehouses. 

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Creating greater clarity around success 

Clear expectations are important to our partners. That’s why we’re bringing greater transparency and consistency to how success is measured across our coffeehouses. 

What’s changing: 

  • More visibility into Best of Starbucks Reward eligibility 
  • Clearer performance measures, including sales, staffing, inventory and Grow performance 
  • More consistent attendance expectations, supported by a new points system  

The goal is to make it easier for partners to understand how coffeehouse success is measured, how rewards are earned and how their contributions support coffeehouse performance. 

Today, more than 98% of scheduled shifts are filled on average, and 95% of partners receive their preferred schedules.  

Investing in partners 

Over the past year, Starbucks has invested in coffeehouses to improve both the partner and customer experience, from staffing and operational improvements to additional leadership support, including the new coffeehouse coach role, while offering industry-leading pay and comprehensive benefits. 

The Best of Starbucks Reward program is a way for eligible partners to share in Starbucks success. Collectively, these investments provide the potential for eligible partners to earn an additional 5 to 8% on average, on top of their current compensation. 

  • The opportunity to earn a new quarterly Best of Starbucks Reward worth up to $1,200 per year ($300 per quarter) 
  • Expanded tipping options for customers on top of the digital and in cafe options that exist today (starting July 22) 
  • Weekly pay (starting July 31) 

Looking ahead 

The progress we’re seeing today is partner-led. With the first quarterly Best of Starbucks Reward period underway for eligible coffeehouses, we’re creating more opportunities to recognize the contributions that help coffeehouses succeed and customers feel welcome. The Best of Starbucks Reward program, together with continued investments in partners, is helping strengthen a culture where great work is recognized and success is shared. 

*This Best of Starbucks Reward, weekly pay and expanded tip options, at the approximately 5% of U.S. locations where partners have a union, will be subject to collective bargaining as required by federal law.  

3 min read

July 9, 2026

How Starbucks partners strengthen communities through Neighborhood Grants across all 50 states and in every Canadian province

Kelly Goodejohn, executive director of The Starbucks Foundation and chief sustainability and social impact officer

At Starbucks, serving our communities has always been part of our ethos.  

Every day, our partners (employees) create connections in coffeehouses across North America. They get to know their customers by name, build relationships in their neighborhoods and see firsthand the needs and opportunities that exist in the communities they serve.  

That’s why the Neighborhood Grants program is so meaningful.  

This year, Starbucks partners helped inform more than $4 million in grants to over 2,700 local nonprofits and charities across North America. Since 2019, The Starbucks Foundation has awarded more than 19,000 Neighborhood Grants, investing over $30 million in organizations that are strengthening communities every day.  

What makes this program unique is that it starts with our partners.  

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Each year, partners nominate local organizations they believe are making a meaningful difference. Often organizations they know firsthand through partner engagement like volunteering or personal giving. They share why these organizations matter to them personally and how they make an impact in their communities. Those nominations help The Starbucks Foundation identify and support organizations addressing some of the most pressing local needs. 

The causes are as diverse as the communities our partners serve. From hunger relief, family support and youth empowerment, to addressing homelessness, promoting environmental stewardship and building community connections, these organizations are strengthening our communities.  

I’ve always been inspired by how many of these nominations are influenced by personal experiences, volunteer work or relationships built through everyday interactions in our coffeehouses. By giving partners a voice in the process, we’re able to support causes that matter deeply to them and are making a meaningful impact.  

When I look at the thousands of organizations that have received Neighborhood Grants over the years, I see more than funding. I see the collective impact of our partners.  

That’s the power of this program. When we invest in our partners, they help strengthen their communities and deepen the impact of our community coffeehouses in local neighborhoods.  

Congratulations to all the local nonprofits and charities that received a grant, and to the partners who nominated and engage with them throughout the year. 

3 min read

July 2, 2026

How cold foam is bringing new flavors into coffee at Starbucks

Dana Pellicano, senior vice president, global product experience

Fruit flavors are showing up across more of the Starbucks menu than ever before — and increasingly, they’re finding their way into coffee. 

Since late 2024, more than 60% of new beverages have featured a fruit flavor, reflecting customers’ growing interest in exploring new tastes and combinations. 

The creation and popularity of cold foam is allowing for more flavor exploration across all beverages, from coffee to tea and Refreshers.   

The shift is happening alongside a broader expansion of flavors across the Starbucks menu — from the return of raspberry and mango to newer additions like banana and coconut. Starbucks has also continued to expand flavor choices for customers with offerings like pistachio and lavender, alongside classics such as vanilla, hazelnut and brown sugar. 

Three tall glasses of iced beverages are displayed on a marble surface. The left glass contains a green drink topped with foam, the center glass has a dark iced drink, and the right glass features a light-colored iced beverage with foam.
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Cold foam keeps evolving 

Customers embraced cold foam for the creamy texture it adds to cold beverages. Today, it has become one of the most popular ways customers personalize their drinks, accounting for roughly one-third of beverage customizations. 

Originally introduced in 2014, cold foam built on Starbucks long history of handcrafted foam found on hot beverages like lattes and cappuccinos, and brought a new silky smooth texture to cold beverages. 

As cold foam has evolved, so has the role it plays in the beverage experience. Beyond texture, it has become a new way for customers to add flavor to their favorite coffee beverages.  

Bringing new flavors into coffee 

 Its light, velvety taste makes it particularly well-suited for layering flavor into coffee while allowing the coffee itself to remain the star — making cold foam an approachable way to layer flavor onto cold brew, iced coffee and espresso beverages. 

 As fruit flavors have expanded across the Starbucks menu, customers have increasingly incorporated them into coffee through cold foam. The volume of fruit-flavored cold foams has more than doubled this fiscal year, and Strawberry Cream Cold Foam is now among Starbucks top five cold foam flavors. 

Inspired by customer creativity 

As customers continue to explore new flavors and combinations, cold foam is one more way for customers to customizing their cold coffee order. 

Whether inspired by a favorite Refresher®, tea or seasonal drink, customers continue finding new ways to personalize their beverage. 

As customers continue tasting new flavors and combinations, those preferences will shape how Starbucks thinks about future beverage innovation. From expanding flavor choices to exploring new textures, customer creativity continues to inspire what’s next. Cold foam has shown how a single addition can unlock new flavor possibilities — giving customers even more ways to enjoy and personalize their Starbucks experience.

6 min read

July 1, 2026

Starbucks 2025 Impact Report: progress, investments and results across coffee, opportunity, community and environment

kelly goodejohn, chief sustainability and social impact Officer

From 100 million coffee trees distributed to 16 million meals; the report outlines how Starbucks made a measurable impact — and the work that continues.

For more than 50 years we’ve believed in the power of business to make a positive impact, and our teams work every day to translate that idea into action.

Today we’re publishing our latest Impact Report, reflecting the progress made and lessons learned during our 2025 fiscal year. It was a year of significant progress. This includes achieving several ambitious multi-year goals, in some cases ahead of schedule.

We know that creating a lasting impact takes time and sustained effort. The progress we made this year builds on the investments we have made over recent years. For example, to date, we have invested $200 million in coffee sustainability, more than $325 million in renewable energy projects, $50 million in anchor investments in two WaterEquity funds to increase access to clean water and over $100 million in our FoodShare hunger relief program.

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I’m proud of the work done every day by thousands of Starbucks partners (employees) who contribute to our impact. And I’m grateful to the broader community — including farmers, suppliers and the non-profits we work with. This report reflects our collective hard work.

Our approach to making positive impact is grounded in building the long-term resilience of our business, maintaining clear accountability and focusing on making a meaningful difference:

  • Coffee: Supporting the future of coffee and the farmers who grow it — addressing both economic and environmental challenges. 
  • Opportunity: Providing great jobs with great benefits, and career opportunities where partners can grow and thrive. 
  • Community: Caring for the neighborhoods we serve from our coffeehouses.
  • Environment: Working to reduce our environmental impact. 

Here are a few highlights from this year’s report:

  1. Achieved our multi-year goal of donating 100 million coffee trees grown from varietals selected for performance in climate-adverse conditions.
  2. Completed deployment of over $100 million in financing through our Global Farmer Fund, helping smallholder coffee farmers to address financial challenges.
  3. With this year’s work, we’ve now reached more than 700,000 people in coffee-growing communities with improved access to water and sanitation.
  4. Expanded paid parental leave to up to 18 weeks for our U.S. retail partners reinforcing Starbucks leadership in pay and benefits.
  5. Helped 2,800 Starbucks partners graduate debt-free with a four-year degree from Arizona State University through the Starbucks College Achievement Plan this year, joining over 14,000 who went before them (and as of May 2026 nearly 20,000 partners have graduated through the program).
  6. Donated over 16 million meals in the U.S. and Canada through our FoodShare program this year alone, and nearly 122 million since we began the program, made possible by the hundreds of thousands of partners who support the program every day.
  7. Reduced Scope 1 and 2 market-based greenhouse gas emissions by 17% relative to FY19.  Continued to meet 100% of electricity needs for company-operated coffeehouses worldwide (excluding China) through renewable energy, including a mix of power purchase agreements, renewable energy certificates and direct investments.
  8. In September 2025, Starbucks was recognized for its work in market innovation with a 2025 Green Power Leadership Award presented by the Center for Resource Solutions.
  9. Announced a 233 GWh/year, 15-year solar Power Purchase Agreement (PPA) that, alongside renewable energy, is expected to provide ongoing financial support to strengthen workforce development and diversified land use. 
  10. Verified more than 13,000 coffeehouses for energy, water and waste reduction practices, exceeding our 2025 goal of 10,000 coffeehouses. 
  11. Increased the rate of reusable cup use in coffeehouses by 77% when customers choose to sit and stay in our cafes.
  12. In February, 2026, polypropylene cold cups achieved a Widely Recyclable designation from How2Recycle® in the U.S. signaling expanded access to curbside recycling nationwide, a major milestone achieved through collaboration with recyclers, municipalities and industry partners.

We’ve made real progress, even as we recognize it doesn’t always move in a straight line. What we do next is shaped by the broader, evolving landscape and what we continue to learn from our work with external partners and systems.

Our sustainability goals

I’m excited to highlight our sustainability goals which are outlined in this year’s report, and which guide our work. Through our nine current goals, we aim to:

  1. Source our coffee from farms and supply chains that meet C.A.F.E. Practices standards.
  2. Distribute 50 million coffee trees selected based on their performance in climate-adverse conditions by the end of 2040.
  3. Support 100,000 coffee farmers in our supply chain in adopting regenerative agriculture practices by the end of 2040.
  4. Design 100% of Starbucks customer-facing packaging to be reusable, recyclable or compostable by the end of 2030.
  5. Reduce virgin plastics in all packaging by 5% by the end of 2030 vs FY19, and utilize 25% recycled content in our packaging, dependent on recycled content availability.
  6. Empower 5 million people through community-driven solutions through water, sanitation, and hygiene (WASH) by the end of 2030.
  7. Support 100% of company-owned operations globally with renewable electricity — through a mix of power purchase agreements, renewable energy certificates, and direct investments.
  8. Pursue deforestation- and conversion-free status for strategically sourced coffee and cocoa by the end of 2026.
  9. Achieve 50% absolute reduction in scope 1, 2 and 3 greenhouse gas (GHG) emissions, representing all of Starbucks direct operations and value chain, by the end of 2030, using FY19 as our baseline.

Our Back to Starbucks strategy has led us to sharpen our focus and prioritize our work across every aspect of our business. We took a fresh, comprehensive look at our sustainability goals, based on what we’ve achieved and what we’ve learned, and embedded the work into the business units to promote continued accountability among senior leaders for achieving our goals.

With respect to the goal on greenhouse gas reduction (Goal #9), we are actively reassessing this goal while we evaluate the implications of emerging regulations, ongoing updates to relevant standards, and other developments, and will share updates soon. We intend to continue to take action designed to manage our greenhouse gas emissions across our operations and supply chains, and to transparently report on our progress.

Looking forward

FY25 gave us a lot to be proud of and reinforced that lasting impact takes focus, partnership and accountability. I’m grateful to our Starbucks partners, customers and non-profit partners for helping move this work forward. As we look ahead, we’ll remain focused on where Starbucks can make a meaningful impact, continue building on this progress and share updates along the way.

Forward-looking statements

Certain statements contained herein, including our sustainability goals are forward-looking statements within the meaning of applicable securities laws and regulations. By their nature, forward-looking statements involve risks, uncertainties and other factors (many beyond our control) that could cause our actual results to differ materially from these statements, our historical experience or our current expectations or projections. These statements should be considered in conjunction with cautionary statements and risk factor discussions in our latest impact report and our filings with the U.S. Securities and Exchange Commission, including our most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. Starbucks assumes no obligation to update any of these forward-looking statements or information, which speak only as of the date hereof.

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