12 Starbucks Rewards members win immersive trip to Tokyo for first Global Coffee Experience
Twelve Starbucks Rewards members are heading to Tokyo this fall for the trip of a lifetime.
The winners, selected from across the United States and Canada, get a trip for two to Japan as part of Starbucks first-ever Global Coffee Experience. The new experience for Starbucks Rewards Reserve status members is designed to bring the brand’s most passionate customers closer to the craft, culture and community behind every cup.




The Global Coffee Experience features a coffee-forward itinerary designed to immerse the travelers in the rich culture of Starbucks and Tokyo. The six-day trip includes:
- A tour of Starbucks Reserve Roastery Tokyo, offering an inside look at one of the company’s most iconic global destinations, with opportunities to see coffee roasting up close, engage with baristas and discover the craft behind small-lot, premium coffees.
- Visits to some of Starbucks most distinctive coffeehouses in Tokyo, where they’ll explore unique design, learn about innovative brewing methods and experience how Starbucks brings local culture to life in each space.
- In-depth explorations of Tokyo’s food and culture, from bustling markets and sushi tastings to guided visits through historic neighborhoods and modern landmarks, showcasing the city’s blend of tradition and innovation.
