Skip to main content
Go to About Starbucks homepage
    • Coffee Coffee
    • Coffeehouse Experience Coffeehouse Experience
    • Cups & Merch Cups & Merch
    • Drinks & Food Drinks & Food
    • Annual Impact Report (ESG) Annual Impact Report (ESG)
    • Belonging at Starbucks Belonging at Starbucks
    • Communities Communities
    • Farmers Farmers
    • Partners (Employees) Partners (Employees)
    • The Starbucks Foundation The Starbucks Foundation
    • Sustainability Sustainability
    • Media Library
    • News Blog
    • Press Center
    • Press Releases
  • Stories
News

12 Starbucks Rewards members win immersive trip to Tokyo for first Global Coffee Experience

July 15, 2026

Twelve Starbucks Rewards members are heading to Tokyo this fall for the trip of a lifetime.

The winners, selected from across the United States and Canada, get a trip for two to Japan as part of Starbucks first-ever Global Coffee Experience. The new experience for Starbucks Rewards Reserve status members is designed to bring the brand’s most passionate customers closer to the craft, culture and community behind every cup.

A modern coffee roasting facility featuring a large copper roasting machine, wooden counters, and sleek industrial design elements.

The Global Coffee Experience features a coffee-forward itinerary designed to immerse the travelers in the rich culture of Starbucks and Tokyo. The six-day trip includes: 

  • A tour of Starbucks Reserve Roastery Tokyo, offering an inside look at one of the company’s most iconic global destinations, with opportunities to see coffee roasting up close, engage with baristas and discover the craft behind small-lot, premium coffees. 
  • Visits to some of Starbucks most distinctive coffeehouses in Tokyo, where they’ll explore unique design, learn about innovative brewing methods and experience how Starbucks brings local culture to life in each space. 
  • In-depth explorations of Tokyo’s food and culture, from bustling markets and sushi tastings to guided visits through historic neighborhoods and modern landmarks, showcasing the city’s blend of tradition and innovation. 

More like this

News

Starbucks hourly partner rewards going live

4 min read
News

How cold foam is bringing new flavors into coffee at Starbucks

3 min read
Blog

Starbucks 2025 Impact Report: progress, investments and results across coffee, opportunity, community and environment

6 min read
Starbucks Coffee Company
Our Values & Commitments

Stay In Touch

Subscribe to all the latest Starbucks stories and news delivered right to your inbox.

  • Follow Us On Instagram
  • Follow Us On Threads
  • Follow Us On TikTok
  • Subscribe To Our YouTube Channel

Press Center

All the latest company news and leadership perspectives.

  • Press Releases
  • Company News
  • Starbucks For The Record
  • Leadership
  • Starbucks.com
  • Career Center
  • Reserve
  • At Home
  • Canada
    • English
    • Français
  • USA
    • English
  • EMEA
    • English
  • Latin America
    • English
    • Español
    • Português
  • Asia
    • English
  • Japan
    • 日本語
  • Starbucks.com
  • Accessibility
  • Privacy Notice
  • Do Not Share My Personal Information

© 2026 Starbucks Coffee Company

Opens in a new window