Starbucks brings soccer fans together with limited-edition cup sleeve giveaway and global celebrations
As fans around the world gather to cheer on their national teams, Starbucks is celebrating the role coffee and connection play in these shared moments.
The world’s coffee cup is getting a new sleeve
On June 11, customers who order a beverage of any* size, including brewed coffee and brewed tea, at participating Starbucks coffeehouses in the U.S. will receive a free, limited-edition U.S. cup sleeve, while supplies last. Inspired by the captain’s armband, the red, white and blue sleeve celebrates global fandom and the unifying power of the game.
This activation taps into the unique global energy of moments like these, when fans show up for their teams across countries and time zones, and everyday rituals feel more connected and meaningful. Starbucks community coffeehouses are an extension of that shared experience, bringing people together and creating spaces where connection and collective enthusiasm come to life.
Local coffeehouses, global connection
Around the world, starting June 10, Starbucks will celebrate the global game in more than 30 markets, hosting fan gatherings and giving away locally inspired captain cup sleeves in select coffeehouses, while supplies last. These gatherings and giveaways are designed to foster connection and bring the excitement of the game into coffeehouses in ways only Starbucks can.
In several markets, including England and Scotland, Starbucks coffeehouses will host nationwide cup sleeve giveaways with purchase of a beverage for one day only on June 11, while supplies last.
Meet the new sports-themed Bearista Cup, inspired by the global game
Starbucks is also introducing a new Bearista Cup featuring a soccer-themed hat, available at participating coffeehouses across Canada, Latin America and the Asia Pacific region. It’s available in the U.S. online only at the Starbucks Shop starting June 11 for Starbucks Rewards Reserve tier members, while supplies last.
The new drinkware taps into the excitement of the moment and celebrates fans around the world.
A moment for fans and coffee lovers
Whether fans are stopping by Starbucks as part of a pregame ritual or gathering with friends to cheer on a favorite team, Starbucks is proud to be part of the local communities and everyday moments that connect us all.
*Excludes bottled water, ready-to-drink beverages and alcohol.
