Fruit flavors are showing up across more of the Starbucks menu than ever before — and increasingly, they’re finding their way into coffee. 

Since late 2024, more than 60% of new beverages have featured a fruit flavor, reflecting customers’ growing interest in exploring new tastes and combinations. 

The creation and popularity of cold foam is allowing for more flavor exploration across all beverages, from coffee to tea and Refreshers.   

The shift is happening alongside a broader expansion of flavors across the Starbucks menu — from the return of raspberry and mango to newer additions like banana and coconut. Starbucks has also continued to expand flavor choices for customers with offerings like pistachio and lavender, alongside classics such as vanilla, hazelnut and brown sugar. 

Cold foam keeps evolving 

Customers embraced cold foam for the creamy texture it adds to cold beverages. Today, it has become one of the most popular ways customers personalize their drinks, accounting for roughly one-third of beverage customizations. 

Originally introduced in 2014, cold foam built on Starbucks long history of handcrafted foam found on hot beverages like lattes and cappuccinos, and brought a new silky smooth texture to cold beverages. 

As cold foam has evolved, so has the role it plays in the beverage experience. Beyond texture, it has become a new way for customers to add flavor to their favorite coffee beverages.  

Bringing new flavors into coffee 

 Its light, velvety taste makes it particularly well-suited for layering flavor into coffee while allowing the coffee itself to remain the star — making cold foam an approachable way to layer flavor onto cold brew, iced coffee and espresso beverages. 

 As fruit flavors have expanded across the Starbucks menu, customers have increasingly incorporated them into coffee through cold foam. The volume of fruit-flavored cold foams has more than doubled this fiscal year, and Strawberry Cream Cold Foam is now among Starbucks top five cold foam flavors. 

Inspired by customer creativity 

As customers continue to explore new flavors and combinations, cold foam is one more way for customers to customizing their cold coffee order. 

Whether inspired by a favorite Refresher®, tea or seasonal drink, customers continue finding new ways to personalize their beverage. 

As customers continue tasting new flavors and combinations, those preferences will shape how Starbucks thinks about future beverage innovation. From expanding flavor choices to exploring new textures, customer creativity continues to inspire what’s next. Cold foam has shown how a single addition can unlock new flavor possibilities — giving customers even more ways to enjoy and personalize their Starbucks experience.