People & Impact
See 24 of the best baristas from across North America take the stage in a competition that put every aspect of their skills to the test.
This includes restoring a warm and welcoming coffeehouse atmosphere, delivering great customer service, creating countless moments of human connection and delivering high-quality beverages and food customers crave.
Customers are responding to Starbucks emphasis on an exceptional cup of coffee, human connection and a great customer experience — and the business’s performance is as well.
The 2026 championship journey features evolving challenges, including latte art and service excellence, with finalists advancing to Seattle for a National Coffee Day showdown.
From music, sports, fashion and film to holiday rituals and everyday moments of inspiration, Starbucks has evolved alongside culture – and helped shape it.
For nearly three decades, the Starbucks Hot Java Cool Jazz benefit concert has showcased talented young musicians in the Seattle area while raising more than $1.4 million for high school music programs.
More than 60% of U.S. households can now recycle cold to-go cups curbside
No matter what’s happening in the world or what hardships people face, every day in coffeehouses around the world, partners create moments of joy, comfort, connection and meaning for customers and each other.
