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Press

Starbucks joins Coachella 2026 as official sponsor

Starbucks builds on its legacy in music by bringing its signature coffeehouse experience to the festival for the first time, along with the wildly anticipated return of the iconic Unicorn Frappuccino® Blended Beverage.

April 1, 2026

4 min read
Press

Starbucks reaches milestone of 100 million coffee trees donated to farmers to support the future of coffee 

The milestone reflects nearly a decade of investment in research-backed coffee trees, with Starbucks planning to donate 50 million more to help smallholder farms adapt to climate change. 

March 26, 2026

4 min read
Press

Protein Power Hour: Starbucks says Friday at 8 a.m. is the busiest time for Protein Drinks

March 26, 2026

3 min read
Press

Recap: Starbucks 2026 Annual Meeting of Shareholders

March 25, 2026

3 min read
Press

Designing Growth That Feels Seamless for Customers

March 24, 2026

4 min read
Press

A love letter to espresso: Inside Starbucks new ad, “The Magic of Coffee”

March 11, 2026

3 min read
Press

Reimagined Starbucks Rewards loyalty program launches with new member benefits

March 10, 2026

3 min read
Two coffee drinks are placed on a wooden table. One is a glass of iced coffee with ice cubes, and the other is a warm latte in a light-colored cup with a swirl of foam on top.
Drinks & Food

How Starbucks is changing up its chai to give customers more choices

For more than 25 years, Starbucks Chai Latte has delighted customers with its creamy comfort and warming spices.

March 2, 2026

4 min read
Press

Meet the new Starbucks Chair and Ceramic Mug, designed for craft, comfort and connection

February 27, 2026

5 min read
Press

Cold is rising: How global demand is shaping the future of Starbucks beverages

February 26, 2026

2 min read
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