Starbucks joins Coachella 2026 as official sponsor
Starbucks builds on its legacy in music by bringing its signature coffeehouse experience to the festival for the first time, along with the wildly anticipated return of the iconic Unicorn Frappuccino® Blended Beverage.
Starbucks will join the Coachella Valley Music and Arts Festival 2026 as the festival’s official coffee, tea and Refreshers sponsor, bringing its signature coffeehouse experience to one of the most anticipated cultural moments of the year. Across both festival weekends (April 10-12 and April 17-19), Starbucks will offer spaces for festivalgoers to recharge, connect and enjoy handcrafted beverages and music – bringing the Starbucks experience to the festival for the first time.
“Music has always been a powerful connector at Starbucks, and Coachella brings people together through music, creativity and self-expression,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to make our Coachella debut in a way that feels authentic to who we are, creating welcoming spaces where people can pause, connect and enjoy great coffee while being part of the music that brings everyone together.”
A Starbucks coffeehouse at the heart of the festival
The Starbucks Coffeehouse at Coachella will serve cold beverages and curated playlists in a space expressly designed for Coachella festivalgoers to recharge and reset. It will be open to all attendees throughout both weekends. The coffeehouse will serve a rotating lineup of complimentary drinks, including Starbucks Cold Brew, Iced Matcha Latte, Strawberry Acai Refresher and the highly anticipated return of a fan-favorite: the Unicorn Frappuccino® Blended Beverage, available exclusively at Coachella for a few hours each day. Additional Starbucks ready-to-drink (RTD) beverages will be available for purchase at concessions throughout Coachella festival grounds.
Unicorn Frappuccino® Blended Beverage – an icon returns
As Starbucks makes its Coachella debut, the iconic Unicorn Frappuccino® Blended Beverage also returns following its surge back into the cultural spotlight earlier this year. An emblem of color, and the festival’s free‑spirited energy, the beverage’s bold hues and unexpected flavor twists mirror the creativity and individuality celebrated across the festival grounds, making it a must‑have accessory for festivalgoers looking to sip something as vibrant and unforgettable as the weekend itself.
Starbucks House: A retreat for ‘Desert Sirens’
Outside the festival grounds, Starbucks House will host an invite-only group of festivalgoers to its “Desert Sirens,” a play on the iconic Starbucks siren. The house, designed as a private festival oasis, will feature thoughtfully designed amenities, including a fully stocked kitchen with Starbucks at-home coffee and creamers and Starbucks RTD beverages, customized apparel, snacks and other travel essentials.
Starbucks Music: A legacy of music and connection
Starbucks presence at Coachella builds on a decades-long connection to music that has been central to Starbucks coffeehouse culture since its earliest days. From the iconic Starbucks CDs and artist discovery programs and collaborations with emerging and established musicians, music has long shaped the Starbucks Experience for customers and partners (baristas).
Today, the Starbucks Music legacy continues through curated playlists, guest DJ pop‑ups, and immersive coffeehouse moments that celebrate musicians and their craft. At Coachella and beyond, Starbucks remains committed to championing artists while fostering connection, community and discovery through the shared experience of music.
