Every cup of Starbucks coffee begins with a story rooted in the people, places and traditions that shape its journey from seed to cup. This month, we’re proud to celebrate the partners (employees) kicking off in waves to go to our Costa Rica Origin Experience, an immersive program that brings them to the heart of coffee. The partners were selected randomly after finishing the training to become a Coffee Master. 

For two days at Hacienda Alsacia, our global research and development farm, partners experience the coffee harvest firsthand. They walk through working coffee fields, plant seedlings, harvest cherries and learn from agronomists and farmers who dedicate their lives to coffee. These moments deepen appreciation for coffee and strengthen the bond between partners and the communities that grow it.  

The experience also highlights Starbucks commitment to sustainability and innovation. Partners explore our efforts to protect coffee’s future, participate in a coffee cupping to better understand the quality standards our coffee is held to and also learn about the work of Farmer Support Centers around the world. 

Origin Experience is more than a trip. It is a connection that lasts long after partners return home. Many share what they have learned with their teams and customers, helping to build coffee knowledge and culture across our stores. 

Please join us in cheering on the partners heading to Costa Rica in 2026. Later this year we’ll celebrate our partners in Europe, Middle East & Africa and Asia Pacific as they head to Origin Experience in Rwanda and Sumatra, respectively.  

Their stories remind us that coffee is more than a beverage. It is a shared journey that connects us all.