New Starbucks and Roller Rabbit merch collab pairs perfectly with your favorite PJs
Cozy up this holiday season with Starbucks playful new merchandise collaboration with lifestyle brand Roller Rabbit. Available in U.S. Starbucks coffeehouses starting Dec. 2.
The magic of the holidays is often found in the little moments of happiness and connection – like unwrapping an unexpected, yet somehow perfect, gift. This season, Starbucks is collaborating with iconic lifestyle brand Roller Rabbit to bring more color and whimsy to the holidays with a new merchandise collection featuring their vibrant, hand-drawn prints and patterns. Available while supplies last at participating U.S. coffeehouses starting Dec. 2.
Roller Rabbit CEO Ed Bertouch said the collaboration brings together two brands who are dedicated to thoughtful design and togetherness. “We’ve always believed that everyday moments can be made more joyful through color, pattern and a sense of play,” Bertouch said. “Starbucks shares that same philosophy of turning the ordinary into something special.”
Kap Pitarys, director of U.S. merchandise for Starbucks, is excited to bring this new collection to Starbucks customers during the holiday season. “‘Cozy’ is a word that applies to both Roller Rabbit and Starbucks,” Pitarys said. “We were inspired by the idea of enjoying a cup of coffee in your pajamas with family or friends by the fire during this time of year. Both brands really appeal to customers who are drawn to the comfort of those seasonal rituals.”
The Starbucks and Roller Rabbit collection features three colorful designs: Lovely Monkey in Bubblegum, Monkey Mas and Coffeehouse Bonanza – an exclusive new print created for this capsule.
Coffeehouse Bonanza
Coffeehouse Bonanza is an exclusive new print co-designed by Starbucks and Roller Rabbit that celebrates the playful energy of both brands. “It’s like ‘visions of sugarplums dancing in your head.’ Only here, there’s Iced Matcha, Pink Drink and Roller Rabbit monkeys,” Pitarys said. Available as a stainless-steel mug, tumbler and on a Starbucks Gift Card.
Lovely Monkey
The Lovely Monkey print is a playful Roller Rabbit design that has become a cult favorite, featuring their iconic hand-drawn monkey in bubblegum pink. “Roller Rabbit is known for its Lovely Monkey print and Starbucks is known for design-forward drinkware,” Pitarys said. “Together, we are giving customers a new way to experience both brands. We hope that customers are as obsessed with this merchandise as we are.” Available as a plastic cold cup and stainless-steel water bottle.
Monkey Mas
Roller Rabbit’s Monkey Mas print is a festive, holiday-themed variation of the brand’s classic Monkey print. A takedown of the fan-favorite pajama print – returning this year in styles for the whole family – the design blends the beloved monkey motif with seasonal colors and cheerful, holiday spirit. “It’s a moment of playfulness and fun,” Pitarys said. Available in a stainless-steel cold cup.
Pitarys said that this year’s merchandise collaborations with brands like Roller Rabbit and Hello Kitty help Starbucks connect with new audiences. “Next year we’re looking at creating more of these very organic moments with brands,” she said. “You’re going to see some things that are unexpected. Customers and partners (employees) will say, ‘I never knew I needed this, but I’m obsessed.’”
