Miffy + Starbucks: A charming new merch collection hops into U.S. and Canada coffeehouses
Inspired by the beloved character’s playful charm and simple design, the limited-edition collection includes a variety of colorful mugs, cold cups, tumblers, gift cards, plush toys and more.
What does Starbucks have in common with one of the world’s most famous bunnies?
For Krystn Fuerst, who led the collaboration with Miffy for Starbucks, it’s their shared sense of joy and optimism that brought the coffee company together with the beloved bunny.
“With Miffy, we really felt a connection through her curiosity and gentle nature. I think that’s what people love about her,” Fuerst said. “We wanted her character to come alive through our signature drinkware to bring something new to Miffy fans and Starbucks customers.
Starting May 19, Starbucks is launching the limited-edition Miffy + Starbucks collection that includes drinkware, water bottles, gift cards and an adorable plush. Miffy fans in the United States and Canada have been clamoring for the collaboration after seeing its launch in Singapore and Asia Pacific.
Miffy’s story began in 1955 when Dutch artist Dick Bruna first drew the character to entertain his sonon a rainy day. What began as a series of picture books has grown to make Miffy a beloved character across generations and around the world. Throughout her many adventures, Miffy embraces the universal experiences of childhood; whether she is feeling shy or making new friends, this sweet bunny is always open to new experiences.
Today, Bruna’s books have sold more than 90 million copies and been translated into 50 languages. Miffy has leapt off the pages to become part of fashion, design, and more.
“The design and style of this collection embodies the whimsy that fans are looking for when they see a new collaboration with Miffy,” Kerkhof said.”
“Miffy is multigenerational,” Fuerst said. “People enjoy her retro charm whether they grew up with her or are finding her now.”
Part of Miffy’s enduring appeal is a sense of nostalgia and affection for the character, and the calmness her simple design evokes.
“Dick Bruna embraced simplicity – his illustrations capture an enduring childlike sense of joy. Her face and silhouette are instantly recognizable,” said Marja Kerkhof, who oversees the Miffy brand worldwide for Mercis bv. “We’ve seen some great reaction in other markets and we’re anticipating fans in the U.S. and Canada will love it as well.”
The collection is painted in a palette of summer colors: pinks and greens with bright splashes of poppy red and Starbucks signature green.
“The design and style of this collection embodies the whimsy that fans are looking for when they see a new collaboration with Miffy,” Kerkhof said. “Both Miffy and Starbucks are hoping to be a bright spot in your day. Whether it’s through Miffy’s friendly face and positive personality, or someone’s name on their Starbucks cup, this collaboration is another chance to create connection.”
What’s in the Miffy + Starbucks collection
The Miffy + Starbucks collection is available in participating Starbucks coffeehouses in the U.S. and Canada starting May 19, while supplies last.
-
Boxed plush
Take home the beloved icon with a special-edition Miffy plush, dressed in a signature Starbucks green apron and boxed for easy gifting. Price: $34.95
-
Ceramic mug
The 14-ounce ceramic mug features colorful tulip blooms on Starbucks iconic hot cups, with Miffy herself perched above on its silicone topper – all tucked inside a keepsake box. Price: $29.95
-
Water bottle
You can bring Miffy along with you wherever you go with this 27-ounce water bottle in a soft mint green, adorned with graphic stripes and adorable icons. Price: $32.95
-
Cold cup
The 24-ounce cold cup design features a classic Miffy pose so she can be there as a sweet start to your day. Topped with a Miffy straw charm. Price: $27.95
-
Stainless steel cold cup
The 26-ounce stainless steel cold cup features a graphic, pop art design unique to the U.S. market in shades of honey, jade green and pale pink. Price: $32.95
-
Stainless steel tumbler
Large-scale icons dance across the design for the 18-ounce stainless steel tumbler, accented with a bright pink top. Price: $27.95
Gift card
It’s easy to share the gift of Starbucks with Miffy + Starbucks Gift Cards, available as physical and digital gift cards with a minimum load of $5.
Exclusively online at Starbucks Shop
There’s more Miffy for Starbucks Rewards Reserve members exclusively at the Starbucks Shop online. The collection includes a large Miffy plush ($49.95), perfect for cuddling. There’s also a charming nylon tote adorned with Starbucks and Miffy icons ($39.95) and a coordinating zippered pouch ($24.95). Shop.Starbucks.com
