Message from Brian: A record-setting start to the holidays
Starbucks chairman and chief executive officer, Brian Niccol, shared the following message with Starbucks partners (employees):
Partners,
What an incredible start to the holiday season.
All week, I’ve heard stories from across the U.S. and Canada about the energy, excitement and care you brought to Holiday launch and Reusable Red Cup Day. You showed up for our customers and for each other. And it made a difference. Thank you.
Together, we set new records. Last Thursday’s Holiday launch was our biggest sales day ever in North America. Then yesterday, we had our strongest Reusable Red Cup Day in company history. That’s incredible. It shows what’s possible when we keep our focus on the customer and set our green apron partners up to deliver a great experience in every coffeehouse.
What stood out most was how great it felt in our coffeehouses. Coffeehouses were well staffed and supported by engaged leaders. Partners were working as a team, having fun and connecting with customers. Orders were made with care and served on time. And our coffeehouses felt warm, welcoming and full of joy.
This is Green Apron Service in action. It’s not just what we serve, it’s how we serve it. Every smile, every hello, every personal note on a cup matters. Our holiday beverages and Reusable Red Cups bring customers in, but it’s our partners and the experiences you create that keep our customers coming back.
Thank you to our coffeehouse teams for your incredible work. And thank you to our support teams for all that you do to set our green apron partners up for success. Working together, we’re building the green wave. We’re making the holiday season truly iconic. And we’re delivering the very best of Starbucks to our customers.
All the best,
Brian