Starbucks reaches 6,000 coffeehouses in Asia Pacific, marking the milestone in Vietnam
The milestone is being marked in Vietnam’s coffee heartland, at a new destination coffeehouse: Starbucks® Ly Nam De
For three decades, Asia Pacific’s diversity of cultures, communities and coffee traditions has been an important part of the Starbucks story. Since opening its first coffeehouse in the region in Singapore in 1996, Starbucks has grown alongside its customers, finding new ways to bring the Starbucks Experience to life while reflecting the distinct character of the markets it serves.
Today, Starbucks has surpassed 6,000 coffeehouses across 16 Asia Pacific markets. Each day, Starbucks serves more than 2.8 million customers across the region with the support of more than 62,000 green apron partners and longstanding licensing partners. The milestone reflects not only the scale Starbucks has built across the region, but how its presence continues to evolve, from neighborhood coffeehouses and distinctive destinations to smaller, more flexible formats designed around the changing ways customers experience Starbucks.
And there may be no more fitting place to mark that next chapter than Vietnam’s coffee-growing Central Highlands, with the opening of a new coffeehouse in Buon Ma Thuot.
“Surpassing 6,000 coffeehouses is a meaningful moment in our nearly 30-year journey in Asia Pacific, made possible by our green apron partners and licensing partners who have helped bring the Starbucks Experience to millions of customers across the region,” said Chanda Beppu, president, Starbucks Asia Pacific.
“Marking this milestone in Buon Ma Thuot, where so much of Vietnam’s coffee story begins, feels especially fitting. As we look ahead, we will continue to grow alongside the markets we serve, reaching more customers while strengthening the coffeehouse experience, both in new locations and in those already at the heart of our communities.”
A destination coffeehouse inspired by Vietnam’s coffee heartland
The opening of Starbucks® Ly Nam De, the first Starbucks coffeehouse in Buon Ma Thuot, reflects the company’s continued expansion into culturally distinctive destinations. As customers travel and discover new places, these destination coffeehouses allow Starbucks to become part of their experience, creating spaces that are familiar and yet unique to their location.
Located in Vietnam’s Central Highlands, the coffeehouse draws on the region’s deep-rooted coffee heritage, blending contemporary Starbucks design with local cultural influences.
Reflecting the journey of coffee from bean to cup, the space features locally sourced materials and artwork inspired by traditional weaving. Architectural elements reference the traditional Rong house, known for its towering roof and its role as a communal gathering place in parts of the Central Highlands.
Together, these details reflect the character of Buon Ma Thuot while creating a welcoming space for customers to gather and connect over coffee.
Other destination coffeehouses opened across Asia Pacific in recent years include:
- Starbucks® Luodong Forestry Culture Park in Taiwan, set within a restored historic forestry site
- Starbucks Reserve™ Hiraya in the Philippines, overlooking Taal Volcano
- Starbucks® Kampot in Cambodia, housed in a historic riverside building
These locations demonstrate how Starbucks adapts its coffeehouse experience to the character and heritage of the places customers visit.
Expanding the Starbucks Experience through flexible formats
The Starbucks Experience that customers know and love remains at the heart of every coffeehouse. At the same time, smaller and more flexible formats enable Starbucks to serve customers across more locations and occasions.
Adaptable and modular designs allow Starbucks to respond to different spaces and customer needs, from busy transit hubs to event spaces and other settings where a conventional coffeehouse may not be the best fit.
In Seoul, a commuter-focused coffeehouse combines mobile ordering and quick pickup with comfortable seating. A smaller coffeehouse at Vientiane Station in Laos serves travelers along the China-Laos high-speed railway. Both demonstrate how Starbucks can tailor its coffeehouse formats to different environments and customer needs.
In Vietnam, a Starbucks mobile coffee truck takes the Starbucks Experience beyond the conventional coffeehouse, reaching customers at concerts, events and community spaces. Building on its success, Starbucks is exploring opportunities to introduce the concept in additional Asia Pacific markets to engage customers in new locations and occasions.
As Starbucks looks beyond 6,000 coffeehouses in Asia Pacific, the next chapter is about finding more ways to be part of customers’ everyday lives, whether that means a familiar neighborhood coffeehouse, a quick stop along a daily commute or an unexpected Starbucks experience in a new place. However the coffeehouse evolves, what remains constant is the heart of Starbucks: bringing people together over coffee and creating spaces where everyone can feel welcome.
