Updating our Dress Code for a More Consistent Coffeehouse Experience
Simplified color options highlight our iconic green apron and create a sense of familiarity for our customers, no matter which store they visit across North America.
As we continue working to create a warm, welcoming environment that invites customers in, showcases our great coffee, and provides a comfortable place to sit and stay, our green apron partners have played a big role in bringing it all to life – from writing on cups to free refills and the coffeehouse experience.
Our partners are the face of our brand, and our iconic green apron has always been a special part of what makes us unique. Since 1987, the green apron has been the symbol for Starbucks Coffee Company, representing the hundreds of thousands of retail partners in North America who connect with customers every day.
That’s why, starting May 12, we’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which store they visit across North America.
The more defined color palette includes any solid black short and long-sleeved crewneck, collared, or button-up shirts and any shade of khaki, black, or blue denim bottoms. We’re also making a new line of company branded t-shirts available to partners, who will receive two at no cost – including partner network options.
By updating our dress code, we can deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners, which means they can focus on what matters most, crafting great beverages and fostering connections with customers.
