The year in sips: Starbucks 9 most viral drink creations of 2025
From Dubai Chocolate Matcha to a cotton candy-inspired Frappuccino, here’s how to order some of the most buzzed-about Starbucks drinks of the year, based on customer and partner customizations.
In 2025, some of Starbucks most viral drinks weren’t on the official menu – but created by customers and partners (employees) who shared them on social media and watched their popularity soar. From the Dubai Chocolate-inspired Matcha to the Delta Air Lines-inspired Cookie Butter Latte, here’s a rundown of the nine most viral customized drinks shared on social media platforms and on the Starbucks secret menu on the Starbucks app.
“Starbucks has always been on the forefront of beverage trends,” said Dana Pellicano, senior vice president global product experience at Starbucks. “From the first secret menu drinks to today’s viral sensations, we love celebrating the imagination and joy our customers and partners bring to every cup.”
Here are the most buzzed-about Starbucks drinks of 2025 and how to order them:
1. Dubai Chocolate-inspired Matcha Latte
Season: Winter
Winter’s Dubai Chocolate-inspired Matcha Latte was the buzziest beverage of 2025, inspired by the Middle Eastern candy known for its layers of rich milk chocolate and pistachio cream. Sound good? Starbucks is adding two official Dubai Chocolate beverages to the winter menu starting Jan. 6, 2026: Iced Dubai Chocolate-inspired Matcha and Iced Dubai Chocolate-inspired Mocha.
How to order:
Grande Iced Matcha Latte
(+) 2 Pumps Pistachio Sauce
(+) Chocolate Cream Cold Foam
2. Strawberry Matcha
Season: Year-Round
A vibrant fusion of green matcha and sweet strawberry may have trended on social platforms over the summer, but it can be enjoyed all year long by adding strawberry puree, heavy cream, vanilla bean powder and matcha cream cold foam.
How to order:
Venti Pink Drink
(+) Strawberry Puree
(+) Heavy Cream
(+) 3 Scoops Strawberry Inclusion
(+) 3 Scoops Vanilla Bean Powder
(+) Matcha Cream Cold Foam
3. Pink Drink with Pearls
Season: Summer
Pink Drink got a playful pop of texture thanks to the addition of raspberry pearls (borrowed from Summer-Berry Refreshers) and smooth Vanilla Sweet Cream Cold Foam for a summer sip that was pure fun.
How to order:
Venti Pink Drink
(-) Strawberry Inclusions
(+) Vanilla Sweet Cream Cold Foam
(+) Raspberry Pearls
4. Cotton Candy-inspired Frappuccino
Season: Summer
When Starbucks brought back longtime favorite Raspberry for a limited time in July, it inspired a nostalgic new summery beverage that tasted just like cotton candy.
How to order:
Venti Vanilla Bean Crème Frappuccino
(+) 3 Pumps Raspberry Syrup
(+) Whipped Cream
5. Chocolate Brown Sugar Shaken Espresso
Season: Year-Round
Starbucks year-round favorite Iced Brown Sugar Oatmilk Shaken Espresso got a luxurious glow-up with the addition of white chocolate mocha sauce and vanilla sweet cream cold foam and caramel drizzle.
How to order:
Venti Iced Brown Sugar Oatmilk Shaken Espresso
(+) 3 Pumps White Chocolate Mocha Sauce
(+) Vanilla Sweet Cream Cold Foam
(+) Caramel Drizzle
6. Delta-Inspired Cookie Drink
Season: Holiday
Inspired by that in-flight Delta Air Lines cookie we all know, the Delta-inspired Cookie Drink has a warm, spicy sweetness that makes it a comforting companion to any holiday adventure.
How to order:
Iced Brown Sugar Oatmilk Shaken Espresso
(+) Line the cup with caramel
(+) 1 pump Chai
(+) Extra cinnamon powder
7. Pumpkin Spice + Matcha
Season: Fall & Holiday
Matcha lovers had a new way to enjoy PSL season this fall with Pumpkin Spice + Matcha, pairing the earthy tones of matcha with the classic warmth of pumpkin spice.
How to order:
Grande Iced Matcha Latte
Oatmilk
(-) Classic Syrup
(+) 2 Pumps Brown Sugar Syrup
(+) 1 Pump Pumpkin Sauce
(+) Pumpkin Cream Cold Foam
(+) Pumpkin Spice Topping
8. Gummy Shark Drink
Season: Summer
That fun flavor of gummy shark candy was the inspiration for this summertime drink, made with Summer-Berry Refreshers (minus the raspberry pearls) and topped with vanilla sweet cream cold foam.
How to order:
Grande Summer Skies Drink
(+) Vanilla Sweet Cream Cold Foam
(-) Raspberry Pearls
9. Sugar Cookie Iced Matcha
Season: Holiday
Festive and bright, Sugar Cookie Iced Matcha unwrapped a new flavor for the holidays with the creamy sweetness of sugar cookie flavor paired with vibrant matcha.
How to order:
Grande Iced Matcha Latte
Oatmilk
(-) Classic Syrup
(+) 2 Pumps Sugar Cookie Syrup
(+) 1 Pump White Mocha
(+) Vanilla Cream Cold Foam
(+) Red and Green Sprinkles
