Skip to main content
Go to About Starbucks homepage
    • Coffee Coffee
    • Coffeehouse Experience Coffeehouse Experience
    • Cups & Merch Cups & Merch
    • Drinks & Food Drinks & Food
    • Annual Impact Report (ESG) Annual Impact Report (ESG)
    • Belonging at Starbucks Belonging at Starbucks
    • Communities Communities
    • Farmers Farmers
    • Partners (Employees) Partners (Employees)
    • The Starbucks Foundation The Starbucks Foundation
    • Sustainability Sustainability
    • Media Library
    • News Blog
    • Press Center
    • Press Releases
  • Stories
Coffee & Craft

New Starbucks merchandise celebrates the Year of the Snake

On January 25, a new moon will appear for Lunar New Year, signaling the start of the Year of the Snake.

January 8, 2025
''
  • Share this post on X
  • Share this post on Facebook
  • Share this post on Threads
  • Share this post on LinkedIn
  • 2 min read
  • January 8, 2025

On January 25, a new moon will appear for Lunar New Year, signaling the start of the Year of the Snake. This Lunar Calendar zodiac symbol is associated with wisdom, intuition and transformation. To celebrate, Starbucks released a new U.S. merchandise collection on January 3 at company-operated and licensed store locations nationwide for a limited time, while supplies last.  

Plus, customers who bring a clean, personal cup to participating stores in the U.S. will receive a $0.10 discount on their beverage, and Starbucks® Rewards members receive 25 Bonus Stars.  

Year of the Snake Cold Cup (24 oz)

This cold cup features a snake and floral pattern against pastel hues of pink, blue and yellow to embody the spirit of the new year. Price: $24.95 

Year of the Snake Stainless Steel Tumbler (12 oz)

Bright floral elements and traditional Lunar New Year symbols adorn this festive tumbler. Price: $22.95

Year of the Snake Ceramic Mug (14 oz) 

Resembling a coiled snake, this mug perfectly complements any warm beverage. Price: $16.95 

*Valid at participating stores on in-store, drive-thru or in-app beverage purchases only (max 3x per day). To qualify for the reusable cup benefit, you must have made at least one Star-earning transaction. 

More like this

Two friends sit at a pink table, enjoying drinks in colorful cups. A small vase with pink flowers and accessories are on the table.
Cups & Merch

Pink vibes: New Starbucks merch collection inspired by beloved Pink Drink

4 min read
Two Starbucks beverages sit on a green table. One is a blended drink topped with whipped cream and graham cracker crumbs, while the other is a dark iced drink with whipped cream and chocolate drizzle. The background features grass.
Drinks & Food

No campfire needed: Starbucks S’mores Frappuccino® blended beverage returns after six years — joined by new S’mores Cold Brew and Iced S’mores Chai

4 min read
Coffeehouse Experience

Inside the reimagined Starbucks Pike Place

7 min read
Starbucks Coffee Company
Our Values & Commitments

Stay In Touch

Subscribe to all the latest Starbucks stories and news delivered right to your inbox.

  • Follow Us On Instagram
  • Follow Us On Threads
  • Follow Us On TikTok
  • Subscribe To Our YouTube Channel

Press Center

All the latest company news and leadership perspectives.

  • Press Releases
  • Company News
  • Starbucks For The Record
  • Leadership
  • Starbucks.com
  • Career Center
  • Reserve
  • At Home
  • Canada
    • English
    • Français
  • USA
    • English
  • EMEA
    • English
  • Latin America
    • English
    • Español
    • Português
  • Asia
    • English
  • Japan
    • 日本語
  • Starbucks.com
  • Accessibility
  • Privacy Notice
  • Do Not Share My Personal Information

© 2026 Starbucks Coffee Company

Opens in a new window