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Coffee & Products

New Starbucks merchandise celebrates the Year of the Snake

On January 25, a new moon will appear for Lunar New Year, signaling the start of the Year of the Snake.

January 8, 2025
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  • 2 min read
  • January 8, 2025

On January 25, a new moon will appear for Lunar New Year, signaling the start of the Year of the Snake. This Lunar Calendar zodiac symbol is associated with wisdom, intuition and transformation. To celebrate, Starbucks released a new U.S. merchandise collection on January 3 at company-operated and licensed store locations nationwide for a limited time, while supplies last.  

Plus, customers who bring a clean, personal cup to participating stores in the U.S. will receive a $0.10 discount on their beverage, and Starbucks® Rewards members receive 25 Bonus Stars.  

Year of the Snake Cold Cup (24 oz)

This cold cup features a snake and floral pattern against pastel hues of pink, blue and yellow to embody the spirit of the new year. Price: $24.95 

Year of the Snake Stainless Steel Tumbler (12 oz)

Bright floral elements and traditional Lunar New Year symbols adorn this festive tumbler. Price: $22.95

Year of the Snake Ceramic Mug (14 oz) 

Resembling a coiled snake, this mug perfectly complements any warm beverage. Price: $16.95 

*Valid at participating stores on in-store, drive-thru or in-app beverage purchases only (max 3x per day). To qualify for the reusable cup benefit, you must have made at least one Star-earning transaction. 

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