Starbucks and licensed business partner Alsea opened this week Casa de las Sirenas (House of the Sirens), the first Starbucks flagship coffeehouse in Guadalajara — marking a meaningful step forward in Starbucks long‑standing commitment to inclusive community development in Mexico.

Located on Manuel Avenida Ávila Camacho in a revitalized former bank building, Casa de las Sirenas is inspired by Starbucks iconic Siren and designed as a welcoming social hub that celebrates connection, creativity and opportunity. More than a coffeehouse, the space reflects a broader investment in women’s economic participation through employment, training and community collaboration.

Through a Global Community Impact Grant from The Starbucks Foundation, and in partnership with Fundación Alsea and Fundación Marisa, Starbucks Mexico is launching the initiative Autonomy Is Sweet Too. It will support more than 1,000 women in Jalisco with training and personal development programs designed to strengthen pathways to long‑term economic independence. A portion of every purchase at Casa de las Sirenas — up to 7% of store sales — will directly support this work.

The coffeehouse itself tells a story of women’s leadership and creativity. From murals by local artist Alejandra Poiré that were shaped by conversations with women in the community to hand‑crafted tile by women‑led studio LOFA and custom lighting produced with local artisans at Filamento, the design reflects resilience, shared identity and local pride.

Casa de las Sirenas is a place where community, culture and opportunity meet and where neighbors can gather, connect and help shape a more inclusive future together.