A new way to inspire your Starbucks order
At Starbucks, we’re always looking for ways to bring joy, ease, and creativity into our customers’ day. And today, I’m excited to share something new we are experimenting with – something I genuinely think will change how many of our customers discover their next favorite Starbucks drink.
Introducing the beta Starbucks app in ChatGPT.
Starting April 15, in ChatGPT, customers can explore a new Starbucks app that helps them find a Starbucks drink based on their mood or vibe of the day. Just tell ChatGPT what you’re in the mood for – or even upload a photo that captures your vibe, tag @Starbucks – and it will offer Starbucks drinks that match your request.
It’s discovery powered by technology, and inspired by you.
Why we built this
Over the past year, one thing has become clear: customers aren’t always starting with a menu. They’re starting with a feeling.
People open chat tools to think out loud – to describe the kind of moment they’re in, or imagine something they want to create. “I need something warm and cozy.” “Give me a boost.” “It’s sunny and I want something refreshing.” Or sometimes a picture says it best.
We want to meet customers right in that moment of inspiration and make it easier than ever to find a drink that fits.
The beta Starbucks app in ChatGPT is a huge step to make that possible. And it does it in a way that still feels unmistakably Starbucks – warm, inviting, and rooted in creativity.
Powered by innovation, grounded in human connection
This is the kind of technology that sparks creativity and helps customers discover something new. For our baristas, it means customers arrive feeling more ready, more inspired, and more excited about the drink they’re about to enjoy – which creates even richer moments of connection across the counter.
As a beta experience, it’s also an opportunity for us to listen, learn, and refine as we go. You’ll see us continue exploring new ways technology can delight our customers while supporting our baristas. This is only the beginning.
Read more here about how Starbucks is supporting the moments that matter with AI.