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Leading Forward from LE25

By Jessica E., Store Manager in Illinois

June 12, 2025

After 17 years with Starbucks, I’ve seen a lot — store closures, transformations and everything in between. But LE25 was something special. It wasn’t just a celebration of where we’ve been; it was a launchpad for where we’re going. And I’m leaving inspired, energized and ready to lead forward.

What stood out most to me over these two days was the clarity of purpose. There’s no secret formula to success here — it’s about living our values, showing up for each other and creating a space where both partners and customers feel seen. That’s what I’m bringing back to my store in Illinois.

One of the most powerful moments for me was hearing Mellody Hobson speak. Her story — her presence — was deeply moving. As a woman and a person of color, her journey from not having a seat at the table to becoming a leader who’s always had partners at heart reminded me that anything is possible. She’s been with us through so much, and her commitment to this company is inspiring.

And then there was Howard. Seeing him on stage alongside Brian Niccol, both aligned in their message, was incredibly grounding. It reminded me that we don’t need to reinvent who we are — we just need to lead with connection and care. That alignment gave me confidence that we’re on the right path.

Being on stage as part of the Starting Five was surreal. I never imagined I’d be in that position, representing the work we’ve done and the direction we’re heading. It was an honor to stand beside other store managers and leaders like our coo Mike Grams, who truly listens and cares about what’s happening in our stores. That moment wasn’t just about recognition—it was about showing what’s possible when we stay close to the work and lead with intention.

I’ve already started doing the work with my team — owning our business, setting clear expectations and building a culture of accountability. But now, I’m thinking about how to elevate that. I plan to connect with every partner one-on-one and share what I experienced. I want them to know how important they are to our success and how much I need them with me on this journey. We all have to be all in.

Green Apron Service helped us see what’s possible when we focus on excellence at every point of connection. With the right labor and the right mindset, we created a better partner experience, which led to a better customer experience. It wasn’t about doing more — it was about doing what matters, with intention. LE25 reminded me that leadership isn’t about having all the answers. It’s about being present, staying curious and creating space for others to grow. That’s what I’m taking back to my store. I’m not just leading a team — I’m building a community where everyone feels empowered to deliver their best.

We’re moving forward with purpose. And I’m ready.

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