Early momentum on our “Back to Starbucks” strategy, with customers at the core

Earlier today, we announced Starbucks Q2 FY25 earnings results. You can hear directly from our chairman and ceo, Brian Niccol, here and see our full results here.  

Seven months into our “Back to Starbucks” journey, we’ve moved quickly to put our customers at the center of all we do and the momentum we’re seeing gives us confidence in the path ahead. We have the right leaders and the right strategy in place. We’re testing and learning at speed and seeing changes that let us know we’re making the right investments to unlock opportunities ahead.  

Our partners are leading a green wave of hospitality, with a customer-focused culture. These moments of connection, combined with the improvements we’ve made to enhance the coffeehouse experience, are giving customers a reason to sit and stay.   

We’re improving speed-of-service, throughput, and connection with the right staffing and deployment. And our new marketing is resonating with customers. 

This progress is a testament to the power of the Starbucks brand and our green apron partners who are leading our comeback.   

Here are key highlights in case you missed it: