The return of the fan-favorite Pumpkin Spice Latte (PSL) on Aug. 25, 2026, invites you to embrace everything you love about fall, unapologetically. Starbucks has teamed up with Martha Stewart and Belmont Cameli, everyone’s favorite campus athlete, for a playful nod to the return of the seasonal icon including all of the conversations that come with it.

For years, the Pumpkin Spice Latte has been a defining symbol of fall, an icon. It has inspired memes, sparked commentary, and become an unmistakable sign that the season has arrived. Just ask Martha Stewart, the queen of fall and keeping it real. Known for her thoughts on the beverage’s mainstream popularity, she confidently portrays that the PSL fits perfectly in fall, while Cameli grabs own Pumpkin Spice Latte beverage iced, of course.

The Pumpkin Spice Latte started a movement and Starbucks wants to celebrate the community of fans that sets it apart. So, alongside this clever campaign, Starbucks will highlight the excitement behind PSL with real content, from real fans, to showcase the cultural phenomenon that is the Pumpkin Spice Latte made with real pumpkin.

Fall can be basic, and it’s perfect. Just ask Martha and the fans.