For more than a decade, Starbucks has supported those who serve, Veterans and their families, honoring their service not just with words, but with sustained action. In recognition of Military Appreciation Month, we are deepening our year-round commitment in meaningful ways, rooted in connection, community and belonging.

Today, we are announcing our ambition to significantly expand our Military Family Coffeehouses beyond the 250 we operate today, with the aim to reach around 450 over the next four years. As part of our Back to Starbucks plan, we are getting back to the Community Coffeehouse by creating places that feel warm, welcoming and locally inspired. Military Family Coffeehouses are a clear expression of that strategy.

Located on or near military bases, these coffeehouses are designed to offer familiarity and connection in communities shaped by constant change. They bring together service members, Veterans, military spouses, caregivers, and neighbors over great coffee and a shared sense of belonging. With more than 250 Military Family Coffeehouses already open, this builds on more than a decade of experience and reflects a renewed focus on what Starbucks does best: great coffee, welcoming coffeehouses and strong community connection.

In addition to our Military Family Coffeehouse expansion, we will be honoring service through stories. In partnership with Blue Star Families, Starbucks will help launch a national storytelling activation called BlueStar250 Stories, inviting people to share personal and family connections to U.S. military service. These stories honor the everyday Americans who serve and the families who stand beside them. Stories will be preserved through Blue Star Families and shared thoughtfully to expand their reach and inspire generations to come.

As in past years, we are encouraging our customers to support military families through purposeful giving. Throughout May, customers can purchase a Military Appreciation Month eGift through the Starbucks app and eGift site. For every military eGift purchased in May, Starbucks will donate $5 to Blue Star Families to support their ongoing work with military communities, with a goal of raising $250,000.

Starbucks support for those who serve, Veterans and their families extend beyond a single month or announcement. Through unique benefits and services, mental health resources and community investments, Starbucks continues to take action in ways that matter. The expansion of Military Family Coffeehouses, the launch of BlueStar250 Stories and our Military Appreciation Month eGift campaign underpins our belief that this community – many of whom we call partners – provide invaluable contributions. They aren’t only part of our workforce and neighborhoods; they’re part of our story.