Matcha is having a moment, with Starbucks front-and-center

At Starbucks, our goal is simple: give customers the drink they want, every time.  

To deliver on this goal, we are always listening, learning and evolving our menu to meet changing customer preferences. One drink that has captured both attention and imagination? Matcha. 

Matcha has been on the Starbucks menu for more than two decades, starting with our classic Green Tea Latte in 2006. In recent years, matcha has grown into a multimillion-dollar beverage category. In fact, tea revenue is up more than 70% across our company-operated coffeehouses in the U.S.* Tea, especially in the afternoon, continues to fuel momentum. And for us, matcha has become a canvas for creativity from both our customers and our partners. 

In 2023, there were four matcha drinks on the menu. As of February 2026, our year-round lineup of matcha drinks has tripled, ranging from Protein Matcha to more fruit-forward flavored options such as Iced Double Berry Matcha and Iced Banana Bread Matcha. And for those craving something to savor, the new Strawberry Matcha Loaf is a delicious treat in the morning or afternoon. We also introduced unsweetened matcha powder in January 2025, responding to a popular request and opening the door to even greater customizations. 

Today, matcha has become a powerful platform for innovation, bringing together high‑quality ingredients and unexpected flavors to create beverages that feel both modern and meaningful. It’s an exciting opportunity for us to continue evolving our menu and shaping what’s next for the brand. 

Starbucks matcha powder is made from shade-grown, milled green tea sourced from some of the oldest tea growers in the world. To ensure the highest quality, we only use matcha that is deep blue-green with floral, sweet umami notes.  Unsweetened matcha powder makes it easy to customize the level of sweetness by adjusting the amount of syrup in the beverage when ordering in the café or on the Starbucks® app.   

Starbucks innovation in matcha highlights what our global innovation powerhouse does best: increase accessibility to suit everyone’s unique Starbucks experience. I can’t wait to see where this momentum takes us, starting this spring, when our fan-favorite Lavender is back. 

*Starbucks fiscal year FY21 – FY25