It’s Official. The Secret Menu is Here.
Starting today, you can enjoy our top drink customizations in the Starbucks app and submit your drink for a chance to win our contest and be featured.
Starbucks Rewards members can now enjoy the top drink customizations in the app.
Starting today, customers can submit their favorite drink customization for a chance to have their creation featured on the secret menu and win a $25,000 grand prize.
Starbucks “secret menu” has been a thing for years, but today, it’s official. Beginning July 14, Starbucks Rewards members can find the top Starbucks drink customizations in the Starbucks app. From twists on fan favorites to customer creations, the secret menu, which can be found in the “rewards” tab of the app, will regularly feature new drink customizations.
Inspired by the popular Starbucks Not-So-Secret Menu broadcast channel on Instagram, the Starbucks secret menu in the app allows Starbucks Rewards members to easily order the featured, popular drink customizations at participating stores. The beverages will be listed in the “rewards” tab in the Starbucks app. Just select the drink and it’ll be added to the cart with all the customizations already populated for a seamless ordering experience both customers and baristas.
To kick off the launch of the secret menu, four new drink customizations are featured in the Starbucks app:
Cookies on top
For cookies and cream lovers, order a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and cookie crumble topping.
Dragonfruit glow-up
Elevate the Mango Dragonfruit Lemonade Refresher by adding peach juice blend, then have it blended and topped with Vanilla Sweet Cream Cold Foam.
Lemon, tea & pearls
Black tea and lemonade make a perfect pair — add an extra pop of flavor with raspberry-flavored popping pears to take it to the next level.
Just add white mocha
Put a spin on the Brown Sugar Oatmilk Shaken Espresso by adding White Chocolate Mocha Sauce and topping it with Vanilla Sweet Cream Cold Foam.
Secret Menu Contest
Also launching today is the secret menu contest to celebrate the incredible creativity and passion our customers and partners (employees) bring to Starbucks every day. From July 14–20 at 11:59 p.m. PT, customers and partners can submit their favorite beverage customization to the secret menu contest page. The entries will be narrowed down to four final beverage customizations, and from August 18–20, fans can vote for their favorite on @Starbucks Instagram.
Each of the four finalists will have their beverage customization featured on the secret menu from August 18-25 and receive a $5,000 prize, and the Grand Prize winner will receive an additional $25,000 prize. For more details about how to enter the secret menu contest, visit this site.
Keep checking the “rewards” tab in the Starbucks app for the latest customizations featured in the secret menu. You’re officially in on the secret!
To join Starbucks Rewards, download the Starbucks app and create an account or visit starbucks.com/rewards.
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) 18 and older at the time of entry. Enter by 7/20/25 at 11:59 p.m. PT. See Official Rules for entry requirements, winner selection and prizes at secretmenucontest.starbucks.com. Void where prohibited.
