Starbucks unveils new beverage collection inspired by “The Devil Wears Prada 2” characters as part of a new global campaign
The campaign introduces a curated lineup of four beverages inspired by the film’s iconic characters and crafted to bring cinematic flair to the daily coffee ritual.
Starbucks today announced a global collaboration with 20th Century Studios’ “The Devil Wears Prada 2” which hits theaters May 1. The campaign introduces a curated lineup of four beverages inspired by the film’s iconic characters and crafted to bring cinematic flair to the daily coffee ritual.
Building on the It’s All Good Energy collaboration with Adrian Grenier, Starbucks and “The Devil Wears Prada 2,” continue the excitement with this themed menu. From Andy’s unforgettable coffee runs to the characters that shaped a generation, this collaboration celebrates both Starbucks and the film’s long loved place in culture. Beginning April 20, customers can discover four character-inspired customizations in the Starbucks app, each one a flavorful reflection of the personalities fans have loved in “The Devil Wears Prada” universe.
“The Devil Wears Prada 2” Secret Menu
- Miranda’s Signature Order: A no-foam, extra-shot, extra-hot Caffè Latte with nonfat milk. Because anything less would prompt … questions.
- Andy’s Cappuccino: An oatmilk Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she’s becoming.
- Nigel’s Go-to Doppio: Gird your loins … a Doppio Espresso Con Panna with mocha sauce – bold and refined.
- Emily’s Fave Iced Chai: An Iced Chai Latte with almondmilk and sugar free caramel – fussy, with every sip enjoyed at a glacial pace… or not.
“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee.”
The secret menu beverages are part of Starbucks broader collaboration with “The Devil Wears Prada 2,” which will also feature the brand in the film. Starting April 24, The Starbucks Reserve location in New York City’s Empire State Building will offer copies of the Limited-Edition promotional Runway Magazine, the movie’s signature publication, giving fans an additional way to step inside “The Devil Wears Prada” universe.
“It’s all good energy with Starbucks and our new movie, ‘The Devil Wears Prada 2,’” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are thrilled to be collaborating in such a big way with Starbucks on a bold, clever, and thematic global program designed to delight fans around the world.”
The beverages will be available for a limited time in participating Starbucks coffeehouses around the world. In China, Starbucks and “The Devil Wears Prada” fans will also have access to limited-edition cups, phone, charms, bag accessories and more featuring iconic motifs from the film.
“From first sip to final scene, Starbucks invites customers to dress up, order up, and attend fashion’s biggest event of the year: The Devil Wears Prada 2 In Theaters May 1,” concluded Silvoy.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to responsibly sourcing and roasting high-quality arabica coffee. Today, with a global footprint of more than 41,000 company-operated and licensed coffeehouses and a growing presence in consumer-packaged goods, we are the world’s premier purveyor of specialty coffee. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at about.starbucks.com or starbucks.com.
About “The Devil Wears Prada 2”
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in the eagerly awaited sequel to the 2006 phenomenon that defined a generation.
The film reunites the original main cast with director David Frankel and writer Aline Brosh McKenna, and introduces an all-new runway of characters including Justin Theroux, Lucy Liu, Kenneth Branagh, B.J. Novak, Simone Ashley, Patrick Brammall, Caleb Hearon, Helen J. Shen, and Pauline Chalamet. Tracie Thoms and Tibor Feldman also reprise their roles as “Lily” and “Irv” from the first film.
20th Century Studios’ “The Devil Wears Prada 2” is produced by Wendy Finerman, and executive produced by Michael Bederman, Aline Brosh McKenna and Karen Rosenfelt. The film debuts exclusively in theaters May 1.
