Starbucks chairman and chief executive officer Brian Niccol shared a note of thanks to partners (employees) earlier today for making the return of our iconic Unicorn Frappuccino Blended Beverage one for the record books. Read the full message below.

Message from Brian: A Record Unicorn Weekend

Together, you helped make the weekend return of our iconic Unicorn Frappuccino® Blended Beverage one for the record books. It was a terrific cultural moment for Starbucks that every partner helped bring to life. You made it fun. You provided great service. You created millions of memorable moments for customers. And, to no one’s surprise, it became our best North America company-operated sales weekend ever. 

In coffeehouses across the U.S., Canada, Latin America, Europe, Asia Pacific and the Middle East, customers came in with friends and family to experience a moment of nostalgia and joy. They shared photos, posted videos and made memories. You made Starbucks part of a worldwide cultural conversation and gave people a reason to connect with our partners and each other.

Over the weekend, we sold more than 2 million Unicorn Frappuccino® Blended Beverages in our North America company-operated coffeehouses, with August 15 becoming our biggest Saturday sales day ever for our North America company-operated business.

To our green apron partners, thank you. You delivered in a big way. You showed up for our customers and one another with energy, creativity and care. You executed with brilliance. And made every coffeehouse and every interaction feel special.

To our support partners, thank you for crafting the moment with intent and for the thought you put into setting our coffeehouses up for success. You got the inventory ready, built the training, created the buzz and cleared the path so green apron partners could focus on customers and execute with excellence at scale.

This is Starbucks at its best. Together, we led a global cultural moment. We built momentum. We delivered world class customer service with consistency and speed. We showed up as visible, relevant and loved. And we did it in a way only Starbucks can.

Thank you for embracing the moment and making this weekend possible.

On we go,
Brian