Starbucks partners showcase craft and connection in the 2026 North America Barista Championship
Every day, Starbucks partners (employees) bring our mission to life through world‑class craft, warm connection and the Green Apron Service that anchors every cup. This spring, thousands of partners across the United States and Canada will bring those skills to the stage as the 2026 North America Barista Championship begins its journey from coffeehouses to the national finals in Seattle.
First introduced more than a decade ago, the North America Barista Championship celebrates the artistry and expertise of our baristas. The program reflects our Back to Starbucks strategy, which centers on elevating the partner and customer experience through craft, beverage quality and connection.
Beginning in April, partners can participate directly from their own coffeehouse. Through a series of competitions, from beverage quality to latte art, coffee storytelling and the energy of a coffeehouse rush, partners put their skills into action and grow in confidence along the way. These moments create space for learning and recognition, while deepening each partner’s connection to coffee.
As champions advance through district, area and regional rounds, the stories that emerge are as inspiring as the competition itself. Partners encourage each other, share techniques and celebrate the craft that defines our brand. Many speak about discovering new strengths, building community with fellow baristas and finding renewed pride in the green apron.
The journey culminates this fall when finalists from across North America will gather in Seattle during National Coffee Day and International Coffee Day. Over several days, they’ll participate in elevated rounds of competition, explore the heritage of our hometown and be recognized for the expertise they bring to their coffeehouses every day.
The North America Barista Championship is more than a competition; it’s a celebration of our partners and the future of our coffee leadership. By honoring the craft of baristas and creating opportunities for growth, we continue investing in what makes Starbucks the best job in retail: our people.
Please join us in cheering on the partners who will take the stage this year. Their passion and talent remind us that coffee is more than what we serve — it’s how we connect, inspire and grow together.