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Empowering customers to personalize their Starbucks experience

By kate schenk, ms, cn, regulatory & scientific affairs lead scientist

March 12, 2026

Our customers know exactly what they want from their beverage, and we see that reflected in the choices they make across Starbucks coffeehouses. Whether it’s dialing back sweetness, selecting a non-dairy milk or adding protein, customers are increasingly tailoring their beverage to their nutritional preferences.  

Choice isn’t new either, it’s core to the Starbucks Experience. In 2024, we made several updates to make customization easier, including removing the extra charge for non-dairy milk, making Starbucks® Iced Coffee unsweetened as the default, and introducing non-dairy cold foams. 

In 2025, we continued expanding flexible options, from introducing protein-boosted milk and cold foams to adding a certified vegan Spicy Falafel Pocket to the permanent menu. We also introduced a new unsweetened matcha powder so customers can adjust sweetness exactly how they like it. 

This year, we added even more choice with a premium chai made with just two grams of sugar from honey. Customers can simply add or remove pumps of classic syrup – or any flavored syrup – to make it their own. For those looking for beverages with no added sugar, options like brewed coffee, Americanos, lattes, teas and other unsweetened favorites are available and fully customizable. 

We recently introduced Energy Refreshers, which adds extra caffeine sourced from nature with a B-vitamin boost, while giving customers the option to enjoy the Refreshers they know and love as caffeine-free. Customers can also choose from an assortment of decaf coffee and tea drinks on our menu.

Customers can easily access ingredient and nutritional information across our menu in the Starbucks app and online at starbucks.com. These tools help them make choices that align with their taste and wellness goals. And our menu continues to reflect our commitment to quality. Our beverages and food do not contain high-fructose corn syrup, artificial dyes, artificial flavors or artificial trans fats. 

As personalization continues to shape how people enjoy their beverages, we’ll keep listening and evolving to offer even more ways for customers to make informed choices and craft a Starbucks order that is truly theirs. 

Starbucks menu empowers informed, nutritional choices

Three colorful iced drinks are placed on a round white table. The drinks include a brown iced coffee with ice, a green beverage, and a light brown drink topped with a purple foam. A wooden bench and a soft purple sweater are visible in the background.

Our commitment to quality

No high-fructose corn syrup

No artificial dyes or flavors

No artificial trans fats

Choose the level of sweetness

Iced coffee, tea, matcha and chai can all be customized to a customer’s preference.

Two tall glasses filled with ice-cold beverages sit side by side. The left glass contains a light green drink, while the right glass holds a creamy brown drink with ice cubes. The background is neutral and minimalistic.

Keeping customers at the center

  • No charge for non-dairy milk customizations.
  • Most food and drink ingredients are listed on starbucks.com and the Starbucks® App.
  • New health and wellness options, like adding protein to drinks.
A barista in a green apron holds a Starbucks cup while four other cups labeled "Soymilk," "Coconutmilk," "Almondmilk," and "Oatmilk" are arranged on a counter.
Two glasses of beverages are displayed. The left glass contains a creamy iced drink topped with foam and ice cubes, while the right glass features a dark iced drink with a frothy top and ice. The background is a soft, neutral tone.

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