The fans have spoken, Raspberry is a hit

As part of our plan to get back to Starbucks, we are engaging with our customers in more meaningful ways and leaning into the fandom of the brand and the menu – from the recent launch of the Starbucks secret menu in the app to bringing back fan-favorite flavors, such as raspberry. We heard loud and clear that raspberry syrup was beloved and missed in the U.S., so we brought it back as a flavor drop for a limited time starting on July 29. 

The return of raspberry is already a standout and is performing nearly three times better than when it was previously on the menu as a core item. The fandom is showing through on social as well with nearly 1 million engagements on Starbucks social channels. Our Raspberry Cream Cold Brew TikTok became our #1 most shared TikTok of the year so far, and we highlighted a fan-favorite from over a decade ago – a vanilla bean creme Frappuccino® Blended Beverage with raspberry syrup (aka the Cotton Candy Frappuccino on the secret menu). It is now our most saved TikTok of the year so far. 

And it doesn’t stop there. This past quarter, cold foam sales grew 23% year-over-year and cold foam has become one of the most popular ways our customers personalize their drinks; it is now used in one out of every seven beverages. Customers were delighted by the Raspberry Cream Cold Brew, and we can’t wait to roll out the new Protein Cold Foam platform later this year. Summer’s success is a testament to how well we bring innovation to life in every cup.   

We look forward to carrying this momentum forward as PSL season draws near—and you will see more flavor drops coming in the future.