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Partners (employees)

How Starbucks is building the most valuable college benefit in retail

More than 1,100 Starbucks partners are graduating from Arizona State University (ASU) today through the Starbucks College Achievement Plan (SCAP).

By Sara Kelly, chief partner officer

May 12, 2025

More than 1,100 Starbucks partners are graduating from Arizona State University (ASU) today through the Starbucks College Achievement Plan (SCAP). I have the honor of cheering them on in Tempe, AZ this morning — and celebrating thousands more across the country as they turn their dreams into degrees. 

While most employer education benefits cap out at $5,250 a year, limit degree options, or require years of service after earning the degree, SCAP stands apart – offering 100% upfront tuition coverage for a first-time bachelor’s degree online at Arizona State University, with no strings attached. Partners can apply from day one, even when they work part-time, and choose from over 150 degree options. For those who need extra support, ASU provides academic advisors, enrollment coaches, and even pathways for those who don’t initially qualify. 

Not only is SCAP one of the most valuable college benefits, but widely used too.  

  • 16,000+ graduates and 26,000+ currently participating 
  • 13% of our U.S. workforce is participating — 6x Fortune 500 average  
  • Participation is up 60% in the last five years 
  • Nearly 90% of U.S. stores have at least one SCAP scholar 
  • SCAP partners are promoted at higher rates than their peers — building careers at Starbucks and beyond 
  • 70% report landing a job they weren’t previously qualified for 

This isn’t just a benefit – it’s an investment in our collective future. From competitive pay and benefits like SCAP, company stock and industry-leading paid parental leave benefits, to our goal to hire 90% of retail leadership roles from within, we’re making Starbucks the unrivaled best job in retail. Because when partners feel supported and valued, they bring that care and connection to every cup they serve. 

To our graduates: your hard work, resilience, and ambition inspire us all. Congratulations — and here’s to the next chapter! 

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