Elevating Every Visit: Starbucks Biggest Investment in Operating Standards and Customer Experience

Starbucks is bringing more warmth, connection, and care to every cup. Starting with the first phase in mid-August, Green Apron Service is launching across Starbucks company owned and operated coffeehouses nationwide. It’s all about making every visit feel personal, whether it’s a friendly smile, remembering your name, or making your day just a little bit better. We’re giving our partners the time, tools, and support to hone their craft and connect with customers. 

And it’s already making a difference. In just eight weeks of piloting Green Apron Service in 1,500 stores, we’ve seen faster service, stronger customer connections, and more engaged partners. This isn’t just a new way of working—it’s a return to what makes Starbucks special: human connection. With innovative tools like Smart Queue and a renewed focus on people, we’re reimagining the Starbucks Experience for everyone—one cup, one connection, one coffeehouse at a time.