Starbucks introduces Premium Chai crafted for customization

Customization is at the heart of the Starbucks Experience. From choosing milk, flavors, and toppings to recipes that give customers more choices, we are always innovating to meet the wide range of preferences that make every cup unique.

We’ve previously updated our matcha and iced coffee recipes to allow customers to tailor their sweetness level, and on March 3, we will introduce our Premium Chai Blend crafted with just 2 grams of sugar from honey to offer even more ways to customize* their beverage.

Our menu of our high-quality beverages and food empowers customers to make informed decisions with access to ingredients and nutritional information through the Starbucks app and online. Our products also do not contain high fructose corn syrup, artificial dyes, flavors or artificial trans fats.

 Endless Ways to Chai

For more than 25 years, Starbucks Chai has been a customer favorite for its warming blend of black tea, cinnamon, clove, cardamom and ginger. Our new premium chai recipe carries forward that iconic flavor, now with the ability to allow customers to control the sweetness level.

The premium chai recipe includes 2 grams of honey and is sweetened with classic syrup, allowing the spice notes of cardamom, cinnamon and ginger to shine through while giving customers the opportunity to adjust the sweetness.

Both sweetness and spice are adjustable by adding or removing pumps of classic syrup to increase or decrease sweetness or adding or removing pumps of chai to adjust spice intensity.

Customers can also swap classic syrup for other flavors – such as sugar-free vanilla or sugar-free caramel – or simply to enjoy the beverage without any additional sweetener.

The spring menu will also feature new ways to enjoy chai, including the Iced Lavender Cream Chai and other returning favorites, offering customers even more ways to make chai their own.

* Customizations may incur additional costs.