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Cups & Merch

Say ‘hello’ to the season’s cutest new collaboration with Starbucks and Hello Kitty

Just in time for holiday gifting, Starbucks and Hello Kitty® are teaming up to bring
the season’s most adorable merchandise to Starbucks coffeehouses across the U.S. and
Canada, starting Nov. 6.

By Heidi PEIPER
A collection of Hello Kitty-themed items includes a clear tumbler, a travel mug, a plush toy, and a ceramic mug, all featuring cute designs. The background is a rich red.
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  • 4 min read
  • October 6, 2025

Who wears a red bow, weighs three apples, has a heart of gold and just joined the Starbucks team? 

It’s Hello Kitty®, the global icon who has delighted fans around the world. Created by the Japanese company Sanrio® in 1974, Hello Kitty has become a cultural phenomenon, capturing the essence of kawaii – the heartfelt Japanese culture of cuteness – and bringing her signature sweetness to everything from lunch boxes and luggage to high fashion and art collaborations. 

“For more than 50 years, Hello Kitty has resonated across cultures and generations,” said Jill Koch, SVP Brand Management and Marketing at Sanrio, Inc. “Her simple design, positive message, and timeless appeal invite people everywhere to express themselves and celebrate friendship, kindness, and inclusivity.” 

Now, Starbucks and Hello Kitty are teaming up to celebrate friendship with a super cute merchandise collection launching in Starbucks coffeehouses across the United States and Canada, just in time for the start of Starbucks holiday season. 

A plush toy of a cat character with a red bow, wearing a green Starbucks apron over a white shirt and beige shorts, sits against a red background.
Download Download the source image
A white mug featuring a Hello Kitty design, holding a green item, with a green lid topped by a red bow. The phrase "Together in Fun Forever" is printed on the mug. The background is a rich red.
Download Download the source image
A cute illustration of a character with a bow, holding a small cup. The background is a vibrant red, enhancing the playful design.
Download Download the source image

Kap Pitarys, director of U.S. merchandise for Starbucks, said bringing the two brands together to create this collection felt natural. Both focus on nostalgia, human connection and bringing people together – and both are synonymous with joy. 

“Starbucks and Hello Kitty have strong fandoms and deep roots in culture,” Pitarys said. “Interestingly, both were born in the ’70s – Hello Kitty in 1974 and Starbucks in 1971. We’re excited to bring back that nostalgic vibe with this special collaboration this holiday season.” 

The exclusive collection features an array of items and collectibles, including a Hello Kitty plush dressed in the iconic Starbucks green apron (and her signature red bow!), alongside her cuddly teddy bear, Tiny Chum. The theme: Together in fun forever. 

“The collection is anchored by tumblers, mugs and cold cups, and we’re also offering some fun, unexpected items,” Pitarys said. “Whether you’re looking for a gift for a friend or a little something for yourself, this collection makes everyday moments feel a little more joyful and every gift a little more personal.” 

Starbucks | Hello Kitty Collection

The Starbucks | Hello Kitty collection is available in participating Starbucks coffeehouses in the U.S. and Canada starting Nov. 6, while supplies last. 

A plush toy of a cat character with a red bow, wearing a green Starbucks apron over a white shirt and beige shorts, sits against a red background.

Boxed plush 

Take home the beloved icon with a special-edition Hello Kitty plush, dressed in a signature Starbucks green apron and boxed for easy gifting. Price: $34.95 

A white mug featuring a Hello Kitty design, holding a green item, with a green lid topped by a red bow. The phrase "Together in Fun Forever" is printed on the mug. The background is a rich red.

Ceramic mug 

The 16-ounce boxed ceramic mug features a Hello Kitty design topped with a red silicone bow – your coffee has never been cuter. Price: $32.95 

A tall, white tumbler featuring a cute character with a red bow, set against a vibrant red background. It has a green straw.

Stainless steel cold cup 

This 26-ounce stainless steel Hello Kitty cold cup can hold a venti iced holiday beverage – and still has a little extra room for whipped cream. Price: $32.95 

A white water bottle featuring a cartoon character with a red bow, holding a green object. The text "Together in Fun Forever" is printed below the character. The background is a vibrant red.

Water bottle

The 20-ounce stainless steel bottle features Hello Kitty and a coffee mug with a sweet sentiment for every sip: “Together in Fun Forever.” Price: $29.95 

A clear tumbler with a green lid and straw features cute illustrations of a character in a green outfit and a bear, surrounded by small icons. The background is a rich red.

Cold cup 

The playful 24-ounce acrylic cold cup design features Hello Kitty and Tiny Chum dotted with coffee beans and Starbucks mugs. Price: $24.95 

A white thermos features a design of a character with a red bow and a bear, accompanied by the text "Together in Fun Forever." The lid is green, and the background is a vibrant red with scattered brown shapes.

Stainless steel tumbler

 The 12-ounce stainless steel tumbler with Hello Kitty and Tiny Chum is a perfect companion for both hot and cold beverages, topped with a lid in Starbucks green. Price: $32.95 

Gift cards 

A cute illustration of a character with a bow, holding a small cup. The background is a vibrant red, enhancing the playful design.
Download Download the source image
A decorative card featuring a cartoon cat with a red bow and a green outfit, holding a coffee cup. Next to it is a small bear character. Coffee beans and a star logo are also present.
Download Download the source image

It’s easy to share the gift of Starbucks with Hello Kitty Starbucks Gift Cards. The collection includes a standard physical and digital gift card with a minimum load of $5 and a special Hello Kitty-shaped card available with a load of $10 or more. 

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