5 things to know about the new Starbucks in the iconic Bernabéu Stadium
Passion for coffee, passion for Madrid — that’s the heart of the new Starbucks® Bernabéu, a flagship store unlike anything Spain has seen before. This immersive coffee destination, which opened on Aug. 14, is set inside the iconic Santiago Bernabéu Stadium, home to the football club Real Madrid, and offers a sensory experience that blends coffee artistry, local culture and architectural innovation.
Here are five things you should know about this extraordinary new space:
#1 It’s Spain’s first Starbucks flagship store — and it’s huge
With almost 10,000 square feet spread across two floors, this is Starbucks Spain’s first-ever flagship store, operated by Alsea. It’s designed to be a premium experience, offering exclusive products and events not available anywhere else in the country. From mixology stations to immersive coffee journeys, this store is a destination in itself.
#2 It’s an immersive experience
Upon entering, guests are greeted by a digital arch that transforms the journey of coffee, from bean to cup, into a captivating immersive work of art. It sets the tone for the experience ahead: one rooted in tradition yet elevated through innovation.
The 3D installation is more than a tribute to coffee: it is also a tribute to Madrid. The iconic elements of the city appear through wisps of steam and digital brushstrokes, celebrating the light, rhythm and soul of Madrid. It’s a love letter to the city that is now home to this one-of-a-kind Starbucks.
Creativity is also celebrated in the abstract, layered sculpture that hangs from the store’s atrium, a creative interpretation of the Starbucks Siren by Madrid-based artist Cristina Mejías.
#3 Our partners take center stage
We continue to bet on talent and customer experience with the incorporation of 65 new coffee specialists in our flagship store who will serve Real Madrid fans and share their coffee expertise with the world.
Several of the Starbucks Bernabéu partners are Coffee Masters who have competed in international championships or grown their knowledge visiting coffee farms through the Starbucks Origin Experience. These Coffee Masters lead personalized sessions and exclusive events, turning every visit into a deeper journey into the world of coffee.
#4 You can explore coffee mixology
One of the store’s standout features is a dedicated mixology area, where coffee meets creativity. Guests can explore the art and science of cocktail creation, blending coffee with imaginative ingredients to craft unique drinks. It’s a bold step into coffee innovation, designed to surprise and delight.
#5 It offers unmatched views of Bernabéu Stadium
Whether you’re sipping a Reserve coffee or relaxing in one of the thoughtfully designed seating zones, the views of the stadium are unforgettable. The upper level includes lounge areas, a tasting room and a mural celebrating Madrid’s floral beauty — all framed by the energy of one of the world’s most iconic sports arenas.
With 222 stores across Iberia and nearly 2,800 partners, Starbucks continues to grow its footprint and deepen its roots in Spain. The Bernabéu flagship store marks a bold new chapter — one where coffee, art and Madrid come together in a truly unforgettable way.