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Message from Brian: Thank you for a record-breaking week!

September 1, 2025

Starbucks chairman and chief executive officer, Brian Niccol, shared the following message with Starbucks partners (employees):

Partners,

On Wednesday, I shared that Tuesday’s Fall launch was our strongest Tuesday sales day ever. I’m thrilled to say that you continued that momentum through the week, helping us deliver a record-breaking sales week across our U.S. company-operated stores and an incredibly strong week in Canada, too.

A barista in a green apron holds a Starbucks cup with a pumpkin drawing, smiling in a cozy café setting with brick walls.

Our success is a direct result of your hard work, your relentless focus on excellence and your commitment to craft, quality and exceptional customer service. With Green Apron Service, we’ve invested significantly more partner hours in our coffeehouses. And you are making great use of those additional hours, adding more partners to shifts where they are needed most. 

Every coffeehouse I visited this week was buzzing with energy. And I’ve heard fantastic feedback from customers and partners that they see and feel the difference. Your passion is showing up in every cup and every interaction. 

To our green apron partners and coffeehouse leaders, thank you for showing up with pride and delivering exceptional Green Apron Service. And to our support teams across the company, thank you for everything you did behind the scenes to help make this week possible.

It’s inspiring to see what we can accomplish together. Let’s keep the momentum going.

On we go,

Brian 

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