Starbucks to accelerate expansion of drive-thru, pickup and curbside pickup
“As we navigate through the COVID-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers,” said Kevin Johnson.
Over the next 18 months Starbucks will accelerate the transformation of its new store portfolio with the expansion of convenience-led formats such as Drive-Thru, Starbucks® Pickup and curbside pickup due to a retail environment that has shifted because of COVID-19 and to meet the evolving customer needs of convenience, connection and personalization. These store experiences are powered by the Starbucks® App which is integral to ordering and paying ahead as well as engaging the company’s 19.4 million Starbucks® Rewards members.
“Starbucks stores have always been known as the ’third place,’ a welcoming place outside of our home and work where we connect over a cup of coffee,” said Kevin Johnson, ceo, Starbucks. “As we navigate through the COVID-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers.”
