Starbucks Reserve Roasteries and Stores Unveil Festive Retail Displays, Announce New Holiday Menu Lineup

3 min read
November 1, 2023

Editor’s note: This is a story from our archive.

This holiday season, treat yourself to a celebration of coffee and festive flavors with Starbucks Reserve^®. Visit Starbucks Reserve^® stores and Roasteries to enjoy new holiday menu items, including the Starbucks Reserve^® Peppermint Mocha Espresso Martini, the Starbucks Reserve^® Peppermint Mocha, the Oleato™ Whiskey Barrel-Aged Cold Brew and more.

Starbucks Reserve^® locations in New York City, Chicago and Seattle will transform into enchanting destinations for festive eating, drinking and shopping. The Roasteries and stores will be elegantly adorned with crimson bows and coffee flower displays, drawing inspiration from the vibrant coffee card artwork on the 2023 Starbucks Reserve^® Christmas blend.

“The holidays have always been a time of gatherings and connections. This holiday we invite you in to our Roastery and Reserve locations to celebrate our craft, create memories through shared experiences and embrace a sense of belonging for all,” said Aaron Koransky, vice president and general manager, Starbucks Reserve^®. “Our partners are ready to create some magic of the season with you whether through imaginative gifting, treating yourself to our new holiday beverages and chef inspired seasonal food, or simply joining us to reconnect with friends and family.”

Starting November 2, Starbucks Reserve^® will launch a new holiday menu, featuring signature holiday beverages and Princi^® desserts. Embracing the spirit of the season, Starbucks Reserve^® stores have curated a selection of seasonal menu items with classic holiday flavors such as peppermint, mocha, hazelnut, nutmeg and maple. Enjoy new beverages like the Starbucks Reserve^® Peppermint Mocha Espresso Martini, the Starbucks Reserve^® Peppermint Mocha, and the Starbucks Reserve^® Oleato™ Whiskey Barrel-Aged Cold Brew; all carefully crafted by expert baristas and mixologists.

“Our holiday menu will both bring the nostalgia of holidays past as well as create new traditions,” said Koransky. “Our incredible teams have thoughtfully curated every item to enhance the holiday spirit at all Starbucks Reserve^® locations. These flavors and offerings will no doubt become your new favorite and bring true joy.”

Starbucks Reserve^® Peppermint Mocha Espresso Martini

Starbucks Reserve cocktail glass containing beverage topped with whipped cream and pink sprinkles, on a red tablecloth with red backdrop.

Starbucks Reserve^® espresso, Kalak single malt vodka, peppermint syrup, sweet mocha and heavy cream, topped with peppermint-infused whipped cream and sprinkles of candy cane.

Oleato™ Whiskey Barrel-Aged Cold Brew

Whiskey Barrel-Aged Cold Brew sweetened with vanilla bean syrup, infused with Partanna^® extra virgin olive oil, fior di latte and barrel-aged maple syrup, finished with nutmeg.

Starbucks Reserve^® Peppermint Mocha

Starbucks Reserve mug containing beverage topped with whipped cream and chocolate shavings, on a red tablecloth with red backdrop.

Starbucks Reserve^® espresso, steamed milk, sweet mocha and peppermint-flavored syrup, topped with whipped cream and dark-chocolate curls.

Princi^® Chocolate Hazelnut Swirl Cake & Pistachio Maritozzo

Chocolate sponge cake rolled with hazelnut chocolate buttercream, covered with a dark chocolate ganache & toasted hazelnuts.

Sweet brioche bun filled with a delicious pistachio mascarpone cream and raspberry jam, topped with chopped pistachios and pearl sugar.

Also new this year are curated Starbucks Reserve^® holiday gift sets.

Shake up your bar collection with the Mixology Magic set, embark on a brewing adventure with the Whiskey Barrel-Aged Cold Brew Coffee gift, or enjoy the Starbucks Reserve^® 2023 Christmas blend in a festive mug with the Holiday Moment gift set. Commemorate your visit to a Starbucks^® flagship store with the Starbucks Reserve^® Roastery-Inspired Microblend gift set, and more. Those who prefer to gift experiences can book an exclusive Starbucks Reserve^® Signature Experience online, featuring the new It Started Here First experience where guests explore the groundbreaking innovation behind now-iconic coffee trends including the Whiskey Barrel-Aged “Cold Fashioned” (spirit-free), Oleato™ Deconstructed and Nitro Cold Brew Affogato.