New Starbucks Premium Instant Elevates Multi-Serve Instant Coffee
For those looking to switch up their coffee routine, Starbucks is elevating what you expect from multi-serve instant coffee with the launch of new Starbucks® Premium Instant.
As we’ve all spent more time at home, our daily coffee habits have changed, with 85 percent of coffee drinkers having at least one cup at home (up 8 percent since January 2020) and more than 40 percent of Americans buying types of coffee they had never tried before during the pandemic.* Instant coffee is one format customers have been eager to try, with sales increasing 12.5 percent year over year.**
For those looking to switch up their coffee routine, Starbucks is elevating what you expect from multi-serve instant coffee with the launch of new Starbucks® Premium Instant. This new format is the latest example of the company’s dedication to innovation and proof of success for the global coffee alliance between Nestlé and Starbucks, established in 2018.
Created with the same high-quality beans used in Starbucks cafes, Starbucks® Premium Instant coffees are available in three varieties – Starbucks® Medium Roast, Starbucks® Dark Roast, and Starbucks® Blonde Roast – that are ethically sourced and made with 100% arabica coffee. Available where groceries are sold and online for an SRP of $9.99 for a 3.17 oz canister.
Starbucks® Medium Roast Premium Instant Coffee: Starbucks® Medium Roast is a perfectly balanced Latin American coffee with creamy notes of milk chocolate and nuts.
Starbucks® Dark Roast Premium Instant Coffee: Starbucks® Dark Roast has a sweet, toasted flavor with delicious notes of dark chocolate.
Starbucks® Blonde Roast Premium Instant Coffee: Starbucks® Blonde® Roast is bright and complex with a crisp, sweet flavor.
*2021 National Coffee Data Trends Report
**Nielsen IQ
