Starbucks UK launches first ever airport reusable cup trial at Gatwick Airport in London
In partnership with the environmental nonprofit Hubbub, this trial is part of Starbucks ongoing commitment to reducing paper cup waste.
In partnership with the environmental nonprofit Hubbub, this trial is part of Starbucks ongoing commitment to reducing paper cup waste
7,000 disposable coffee cups could be saved from use through this trial
One-month reuse trial will run in London airport Gatwick’s South Terminal, alongside further airport initiatives to increase cup reuse and recycling
Starbucks UK is offering customers a reusable cup instead of paper as part of #cupcupandaway campaign
Starbucks UK and Hubbub are launching the first airport reusable cup trial in partnership with London’s Gatwick Airport. The trial will offer drop-off points for Starbucks reusable cups throughout the international airport’s South Terminal to help reduce paper cup waste and promote reusability.
How It Works:
- Starbucks customers will be offered the option of having their drink in a reusable cup when they are at the register
- Customers keep the reusable cup while they are in the airport
- Before boarding, reusable cups can be returned to one of five “Cup Check-In” points located throughout the terminal, including at the Starbucks store
- Reusable cups will be collected by Gatwick’s waste management team to be washed and sterilized in line with the airport’s safety standards and returned to Starbucks ready for customer consumption
- Any customers wishing to choose a disposable paper cup are still welcome and able to do so and will incur the 5 pence paper cup charge (about 6 cents USD) that is in effect in all Starbucks UK stores
This trial aims to offer a new approach to reusability, helping customers reduce disposable cup usage within closed environments such as travel hubs. Customers at the Starbucks store, which is operated in partnership with licensee SSP, will have the option to borrow a free reusable cup for their drink instead of using a paper cup, which they can then drop off at one of five “Cup Check-In” points throughout the airport before they board their flight.
Over 5.3 million of the seven million paper cups used at Gatwick each year are already being recycled, but as recycling requires empty cups to be placed in the dry recycling bins, Starbucks UK and Hubbub have identified the potential to increase reusable cup options as well to limit the number of cups used in travel hubs where on-the-go packaging is prevalent.
The aim of the trial is to put 2,000 reusable Starbucks cups in circulation throughout Gatwick’s South Terminal, which could drastically reduce the number of paper cups being used each day. For example, if only 250 customers opted for reusable each day, it could see over 7,000 paper cups saved in one month.
Jaz Rabadia MBE, UK Senior Manager of Energy and Sustainability at Starbucks, said, “The purpose of working with Hubbub and Gatwick is to help create a new culture of reuse on the go by giving customers the option of a reusable cup instead of paper for free. We are optimistic that the “Cup Check-In” points around the airport will provide enough places for customers to return their cups on the way to their gate, but also recognize this might not for everyone. Our goal is to save 7,000 disposable cups over the course of the month to find out the best ways to drive reuse where it is typically harder to do so – such as airports.”
Rachel Thompson, Sustainability Lead at Gatwick Airport said: “There is strong public support for measures to reduce waste, and we are delighted to support one of our retailers with an innovation that can help travelers do that. We are looking forward to seeing how the trial goes and what we can learn to improve the solution. This trial fits well with Gatwick’s own circular economy ethos, which sees us utilize as many recovered resources as possible from within the airport estate. By redesigning and investing in new waste collection and sorting facilities, and also in training to raise awareness about our journey toward zero waste, we have so far managed to hit a waste recycling and reuse rate of 70% this year. This includes all empty coffee cups and plastics and we also send zero waste to landfill.”
Trewin Restorick, CEO and Co-Founder at Hubbub said: “We know that people care about waste, but it’s often hard to “do the right thing” when travelling. We want to find out whether people will get on board with reusing cups, if we make it easy and convenient. The airport is the ideal environment to trial a reusable cup scheme, as it is a closed loop environment and has the potential to reduce large volumes of paper cup waste. What we learn here will provide valuable insight into how to deploy a reusable trial in not only other airports, but many other environments.”
This trial is part of Starbucks and Hubbub’s ongoing partnership and commitment to reducing paper cup waste. After introducing a 5 pence charge on paper cups in 2018 to encourage reuse, Starbucks has donated all proceeds to Hubbub to carry out environmental projects and research that increase sustainable consumer behavior, such as this Gatwick trial.
Starbucks Commitment to Greener Cups
The Gatwick reusable cup trial is part of a larger commitment from Starbucks to advancing greener cup solutions. The NextGen Cup Challenge and Consortium, the company’s commitment to Greener Stores and the reduction of single-use plastic straws globally, are all part of that commitment. Globally, Starbucks is investing in both infrastructure and technology to increase the number of our cups that are recycled, and is working with others in finding global solutions, including reusable cup solutions.
