Starbucks Unveils 2018 Ready-to-Drink Portfolio
Starbucks will evolve its Ready-to-Drink (RTD) portfolio in 2018 to include consumer favorites like Almondmilk with the launch of Single-Serve Cold Brew and Starbucks Doubleshot Coffee Smoothies with Real Fruit and Almondmilk – available nationwide where groceries are sold.
New Cold Brew Flavors and Beverages with Almondmilk Diversify the Collection
Starbucks will evolve its Ready-to-Drink (RTD) portfolio in 2018 to include consumer favorites with the launch of Single-Serve Cold Brew in new flavors, Bottled Frappuccino® chilled coffee drink with Almondmilk, and Starbucks Doubleshot® Coffee Smoothies with Real Fruit and Almondmilk – available nationwide where groceries are sold.
Single-Serve Cold Brew
Starbucks popular single-serve Cold Brew coffee is now available in two new flavors. The new Vanilla & Fig Cold Brewadds vanilla and fig flavors for a smooth, yet sweet taste, while the new Sweetened Black Cold Brew has the right amount of sweetness to enhance the coffee’s subtle cocoa notes. Both are available nationwide for a suggested retail price (SRP) of $3.29. Starbucks first launched single serve Cold Brew in 2016 and now the original flavor, black unsweetened Cold Brew is available in a larger, multi-serve bottle (32 fl. oz.) for a suggested retail price of $5.99.
White Chocolate Mocha Latte
The White Chocolate Mocha handcrafted beverage is a customer favorite in Starbucks stores, and now this popular beverage is available in the grocery aisle with the addition of the new ready-to-drink White Chocolate Mocha Latte. Available for a suggested retail price of $2.79.
Coming Soon: Bottled Frappuccino® Chilled Coffee Drink with Almondmilk
Later in the year, the iconic bottled Frappuccino drink that started it all will be available with almondmilk. The new sweet and creamy Starbucks Bottled Frappuccino Chilled Coffee Drink with Almondmilk will be available in two flavors Vanilla and Mocha.
Starbucks Doubleshot® Coffee Smoothies
In May 2018, the new Starbucks Doubleshot Coffee Smoothies made with Real Fruit and Almondmilk will be available where groceries are sold nationwide in the United States. The new beverages will come in two flavors: Dark Chocolate Banana and Vanilla Honey Banana.
About the North American Coffee Partnership
Since forming the North American Coffee Partnership in 1994, Starbucks and PepsiCo have led the steadily growing RTD Coffee category through innovation and distribution. This partnership created the category more than 20 years ago with the launch of the iconic bottled Frappuccino drink, and now offers more than 50 RTD coffee beverages. To date, Starbucks RTD segment has approximately 88 percent market share in the RTD coffee category and 73 percent market share in the overall RTD category[1], and has grown to more than $2B annual retail business out of the $2.1B overall RTD category[2].
[1] IRI Latest 52 weeks ending Oct 1, 2017, Total US Multi Outlet Channel
[2] IRI Latest 52 weeks ending Oct 1, 2017, Total US Multi Outlet Channel
