Fact Sheet: Starbucks and PepsiCo Partnership
Starbucks and PepsiCo started the coffee Ready-to-Drink (RTD) category with the launch of the iconic bottled Frappuccino. What started as a nascent category has grown to be a more than $2 billion retail business and Starbucks is the leader in RTD coffee with 97 percent share.
More than 20 years ago, Starbucks and PepsiCo started the Ready-to-Drink (RTD) coffee category with the launch of the iconic Frappuccino® coffee drink. What started as a nascent category has grown to be a more than $2 billion retail business and Starbucks is the leader in RTD coffee with 97 percent share.
Through the North American Coffee Partnership (NACP), Starbucks and PepsiCo continue to bring category-leading innovation and products to customers looking for premium, high-quality coffee products while on-the-go.
Below is an infographic of NACP’s 20 year journey.
